2014 Ram 1500 Slt on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Here's how I averaged 31.5 mpg in a Ram HFE EcoDiesel

Few things could be more American than a bright red Ram pickup parked in front of Mount Rushmore. To get there and back on a single tank of fuel from the nearest major city, however, requires a collaboration of international proportions. This particular Ram is a 1500 HFE EcoDiesel, festooned with badges indicating the presence of an Italian turbodiesel V6 mated to a German eight-speed automatic. Some Rams are even built in Mexico, but this one only boasted a 27 percent Mexican parts content. A rather global truck, this one. It is the sum of its parts, but those bits and pieces were curated by a team of engineers in Michigan. At the risk of hipstering its history, the Ram HFE (High Fuel Efficiency) package was truly custom-tailored for one purpose: Achieving an EPA-rated 29 mpg on the highway, which is 1 mpg better than a standard Ram 1500 EcoDiesel. It did just that. No, it did better than that, but more on that in a minute. The Ram has stuck with its "son of big rig" styling for nearly 25 years; opting for the EcoDiesel V6 means you can fill up next to Peterbilts. My goal was to bypass truck stops entirely. I left Denver early in the morning and aimed to enjoy lunch with Washington, Jefferson, Roosevelt, and Lincoln looking over my shoulder before heading home for dinner. Mt. Rushmore is about 370 miles away from the northernmost truck stop within Denver, where I filled the Ram HFE's tank and headed northbound on Interstate 25 toward Wyoming and a series of smaller highways that roughly follow an old stagecoach route from Cheyenne to what is now Mt. Rushmore in South Dakota. The Ram was such a fuel miser that I could have driven an extra 50 miles each way and still avoided the pumps. It's beautifully stark country: the kind of desolate place where the FM radio does a lot of seeking; that's all the audio I had on board because the Ram HFE is decidedly lacking in comfort and convenience features. To get to an EPA-estimated 29 mpg highway figure, Ram engineers had to goals: To strip weight and improve aerodynamics. In the wind tunnel, the medium-size 4x2 Quad Cab with 20-inch wheels and the Ram Express trim level's one-piece front bumper proved the most aerodynamic configuration of the many flavors of Ram available. Interestingly, testing revealed that adding full-length tubular side steps and a tri-fold tonneau cover normally offered in the Mopar accessories catalog aid aerodynamics.

2018 Ford F-150 Powerstroke vs. 2018 Ram 1500 EcoDiesel: comparing the specs

Now that Ford has finally released specifications for its diesel Ford F-150, we can finally see how it stacks up against its sole competition, the Ram 1500 EcoDiesel. Naturally, since we haven't driven the new diesel F-150, we can't tell you which is better on the road, but there are interesting things we can glean from the numbers. Compare these and other potential new vehicle purchases using our tool. For one thing, the two trucks are extremely similar from a powertrain perspective. Both trucks use a turbocharged 3.0-liter V6 diesel, with the Ford using a 10-speed automatic, and the Ram using an 8-speed automatic. The Powerstroke engine is built in the U.K. but specifically tuned by Ford for American pickup truck duty. It is also is related to the diesel V6 used by Jaguar and Land Rover. The Ram 1500's engine is made by VM Motori. Only 10 horsepower and 20 pound-feet of torque separate the two, with the Ford getting the slight advantage. The Ford also produces its horsepower and torque slightly sooner than the Ram. Peak power in the Ford comes at 3,250 rpm compared to 3,600 rpm in the Ram, and peak torque arrives at 1,750 rpm in the Ford, and 2,000 rpm in the Ram. View 9 Photos More significant differences become apparent in the payload and towing area, both of which put the Ford at an advantage. The F-150 Powerstroke can carry 2,020 pounds of cargo, or tow 11,400 pounds. The Ram EcoDiesel, depending on configuration, can carry 1,100 to 1,600 pounds of cargo, and tow between 7,560 and 9,210 pounds. Fuel economy might go to the Ford if it hits the company's target of 30 mpg highway. That would beat the Ram's 27 mpg highway. We don't know what Ford's target city mpg is, but the Ram manages 20 in town with two-wheel drive. Four-wheel drive drops the city rating to 19 mpg. View 6 Photos The biggest decider between the trucks might be cost. Ford is only offering its diesel engine on higher end trims, which means that the cheapest diesel F-150 starts at $46,315. That's for a two-wheel drive Lariat extended cab with a 6.5-foot bed. Ram on the other hand, offers the diesel in everything from its ultra-bare-bones Tradesman pickup, allowing for a base price of just $28,585, up to the fancy Laramie Longhorn and Limited trims. Ram's diesel is also available with all cab variants, while Ford's is only offered in extended- and double-cab body styles.