2014 Ram 1500 Slt on 2040-cars

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FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video:

Mopar makes the Ram Rebel even more macho for 2016

Mopar is making the 2016 Ram 1500 Rebel a little more badass and charging a lot more money. This is the Mopar '16 Rebel. Customers that snag one of the 500 special-edition Rebels get some nifty visual upgrades from the Mopar catalog. The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors – Flame Red and Brilliant Black – and we're not really sure if the Mopar's traditional blue highlights work well on the red version. The dark hue ought to look the business, though. Either shade goes well with the standard 17-inch black wheels and black skid plate on the front bumper – the normal Rebel's skid plate is silver. Those are just the standard Mopar accessories on this special edition. The aftermarket division will happily sell Rebel drivers more performance-oriented mods, including a cold-air intake or cat-back exhaust for the Rebel's standard 5.7-liter Hemi V8. Even if you choose to pass on those upgrades, you're still paying at least $52,460 for the Mopar '16 Rebel. The basis for this truck, the 1500 Rebel 4x4, starts at $46,395, or $6,065 less than the Mopar special edition. While the body changes are cool, there's not enough here to warrant that kind of premium. The Mopar 16' Rebel will arrive in dealers later this summer. Related Video:

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.