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Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Fiat Chrysler profit up as it closes in on retiring its debt

MILAN — Fiat Chrysler Automobiles reduced its debt by more than expected in the first quarter, putting the carmaker well on course to become cash positive later this year. Chief Executive Sergio Marchionne expects to cancel all debt during 2018 — possibly by the end of June — and generate around 4 billion euros ($5 billion) in net cash by the end of the year. Marchionne has said that forecast does not include any one-off measures, nor the impact of the planned spinoff of parts maker Magneti Marelli, which he hopes to execute by early 2019. The world's seventh-largest carmaker said on Thursday net debt had fallen to 1.3 billion euros ($1.6 billion) by the end of March, well below a consensus forecast of 2.6 billion euros in a Thomson Reuters poll of analysts. FCA said capital spending fell 900 million euros in the quarter due to "program timing," which analysts said implied higher investments for the rest of the year. The Italian-American group said first-quarter operating profit rose 5 percent to 1.61 billion euros, below a consensus forecast of 1.74 billion, as a weaker performance from its North American profit center weighed. Shipments there were higher due to the new Jeep Wrangler and Compass models. But currency moves hit revenues and earnings, and costs related to new product launches added to the pressure. FCA's shift to sell more trucks and SUVs boosted margins yet again in North America to 7.4 percent from 7.3 percent in the same quarter a year ago, although they were down from the 8 percent recorded in the preceding three months. Marchionne, preparing to hand over to an internal successor next year, is close to his goal of ending a margin gap with larger U.S. rivals General Motors and Ford. The 65-year-old has said becoming debt free and being able to compete on a par with U.S. peers would mean FCA no longer needed a partner to survive and could well succeed on its own. The CEO has previously said tying up with another carmaker would help to meet the huge costs in an industry investing in electric vehicles and automated driving. FCA shares fell immediately after the results, but recovered to trade up 3 percent at 19.71 euros by 1150 GMT, outperforming a 0.4 percent rise in Europe's blue-chip stock index. ($1 = 0.8214 euros) Reporting by Agnieszka FlakRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hennessey Mammoth 1000 6x6 TRX is prehistoric excess

A few things have changed on the way to the Hennessey Mammoth 1000 6x6 TRX, the six-wheeled pickup based on the 2021 Ram 1500 TRX announced in September 2020. Back then, it was going to be powered by the 7.0-liter Hellephant engine, tuned from a stock 1,000 horsepower to 1,200 hp, it would cost $500,000 before customization, and the Texas tuner said there'd only be three built — likely owing to the exceeding scarcity of that crate motor. The good news for folks who thought they'd be left in the cold is that a slightly different but still astonishingly massive Mammoth is going into serial production, and at a lower price. Instead of the Hellephant, a 6.2-liter Hellcat lives under the chest-height hood. In the Ram 1500 TRX the engine makes 702 hp and 650 lb-ft., but a 2.65-liter supercharger is the heart of a Lone Star State overhaul boosting output to 1,012 hp and 969 lb-ft. The rest sticks to the original formula. The lengthened frame stretches overall length to 283 inches, a skosh more than four feet longer than the donor truck — long enough to hold plywood and a picnic in the bed. A Bilstein suspension hangs all that sheetmetal seven feet high over 20-inch wheels wearing 37-inch Toyo Open Country rubber. If for some reason the six-toed contact patch doesn't get a driver out of trouble, the third axle can be locked up. In case of greater calamity, the stinger front bumper is ready to accept a winch, and the rear bumper sprouts a couple of attachment points. There are also footholds in that rear bumper to make rummaging in the bed easier, but those footholds are so high up they could use the same retractable steps alongside the cabin to reach. Naturally, the interior has been reworked, and there are a "dazzling array of LED lights." Hennessey says it will make 12 of these — the largest truck in the company's 30-year history — every year. The Mammoth 6x6 can be ordered directly from Texas or at any authorized Ram retailer for $449,950. We can't wait to see what happens when this meets the GMC Hummer EV pickup on the trail. If you like the idea of the Mammoth but this Mammoth is a tad too mammoth, consider the rest of Hennessey's family of Elephantidae, the four-wheeled Mammoth 900 and Mammoth 1000, or the Mammoth SUV.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.