2014 Ram 1500 Lone Star Pickup 4d 5 1/2 Ft on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Ram introduces Harvest Edition for chassis cab trucks

Trucks are workhorses first and foremost, and Ram is adding a Harvest Edition to its Chassis Cabs trucks to drive that point home. That means the Chassis Cabs are available in Case IH Red and New Holland Blue to match the other farm machinery in your shed. The Harvest Edition trucks are Ram 3500, 4500 and 5500 Chassis Cab models, available in all four-door Crew Cab and two-door Regular Cab configurations. The trucks can also be 4x4s with the 6.4-liter Hemi or 6.7-liter Cummins diesel. It's not the first outing for this specific limited edition, as a year ago Ram offered Harvest Edition 1500, 2500 and 3500 models. This year, it's the chassis cab trucks' turn to go red or blue. The nod to Case IH and New Holland makes sense because both companies are owned by CNH Industrial, which in turn is related to FCA. Ram North America head James Morrison says that the color choices were originally a direct request from farmers. And for those with no feelings toward either Case IH or New Holland — or those whose blood runs John Deere Green — there's the choice of black or white exterior paint. But the trucks aren't as basic as a tractor can be: There's an exterior chrome package for the grille, side steps, door handles and mirrors, and depending on the model, the polished aluminum wheels are either 18-inch or 19.5-inch. Inside, there's connectivity tech from 4G WiFi to Apple CarPlay and Android Auto. For hardware functionality, there are large front tow hooks and a skid plate for the transfer case. The limited edition's pricing starts at $43,990 for the 3500 Chassis Cab, for $48,140 for the 4500 and $49,240 for the 5500. The 3500 Harvest Edition is available with either single and dual rear wheels, and the 4500 and 5500 are dualies, with 60-inch and 80-inch cab to axle lengths. The Harvest Edition goes on sale in the third quarter of 2018. Related Video:

Chrysler's mysterious limo spotted in trailer for new Wolverine movie

Way back in the warm, sunny days of June, we reported on a rather strange looking Chrysler-badged limousine spotted during filming for the latest installment in the Wolverine saga. Now, with the first trailer for Logan (or Wolverine 3, if you prefer its informal name) hitting the internet, we're getting another look at the odd limo, along with a few other offerings from Fiat Chrysler Automobiles. There's a flock of "Federal Police" Rams and a spinning, bluish-green Rebel – we're guessing Wolverine and Professor Xavier stole it from some kind of work crew – judging by the gold-ish decals on the door and the work box in the bed. Our look at the Chrysler limo isn't great, although it does appear in two scenes of the trailer. We're thinking these shots are connected, and here's why. Our first sighting comes in a cemetery, where the hulking limo sits in the background while Wolverine takes a pull from a pint of liquor. This scene ties in neatly with the images from June – we've embedded the tweet that posted the original shots at the bottom – which shows Wolverine wearing the same clothing. Comparing the shape of the limo's mirrors in June with a later scene in the trailer, we can safely say that Wolverine eventually ends up driving the limo, with a worried Professor Xavier in the backseat. While FCA hasn't been shy about wanting to hook up with Hollywood blockbusters, Logan is quite a lot different than Star Wars, Episode VII: The Force Awakens, or even Batman vs. Superman: Dawn of Justice. The tone of this entire trailer, from Johnny Cash's baleful cover of Nine Inch Nails' Hurt to the dire medical condition of Patrick Stewart's Professor Xavier, is depressing and emotional. That's a far cry from the super-successful superhero blockbusters that roll out of Marvel Studios every year. You can spot the exterior of the limo at 0:17, the interior at 1:03 (the scene is cut to make it look like Logan and Professor X are driving the Ram Rebel that appears at 1:02), and the police Rams at 0:48. Aside from the new FCAs, there's also a lovely first-gen Ford Bronco. Logan hits theaters on March 3, 2017. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: