2014 Ram 1500 Laramie on 2040-cars

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Ram adds 3 more special edition pickup models for 2022

Ram trotted out three new special editions Thursday at the kickoff of the State Fair of Texas, including a revival of the Southfork package, the new (Ram) Red, and the flashy TRX Ignition Edition. Yes, Ram does a lot of special editions. Welcome to trucks. Ram says all three models will hit showrooms before the end of the year.  Southfork returns for 2022 on the Limited model, rather than on the Laramie as it did a few years ago. As we reported previously, it effectively replaces the Limited Longhorn 10th Anniversary Edition model that was offered for 2021 and incorporates a multi-function tailgate, a deployable bed step, spray-in bed liner, a metal pedal kit and Falken Wildpeak All-Terrain tires. It comes with an exclusive Mountain Brown interior, standard bucket seats and suede door bolsters with leather insert and a laser filigree detail. MSRP starts at $63,315 (including $1,695 for destination).  The remaining two models are new entries. The (Ram) Red package commemorates Stellantis' pledge to help the Global Fund fight health emergencies in partnership with (RED). It's a fairly on-the-nose package with several red-tinted elements along with (RED) badges outside and in, and can be added to Limited Crew Cab models with either of the two available Hemi V8s or the EcoDiesel with a starting price of $64,945. Next up is the TRX Ignition Edition, which appropriately samples some of the supertruck's existing popular options and slaps them together with some unique aesthetic elements. Inside, you'll find orange contrast stitching and “TRX” seat back embroidery, copper carbon fiber accents and an orange center console badge. Feature upgrades include a HUD, a driverÂ’s screen depicting a TRX in Ignition Orange, and pedestrian emergency braking. You get a special set of (18-inch) wheels in addition to the obvious graphics package. There's also a panoramic sunroof and some other exterior goodies (spray-in bed liner, cargo tie-downs, bed step, LED cab-mounted brake light). Ram says it will only build 875 examples of the Ignition Edition. The TRX Ignition Edition will set you back at least $93,280 ... if you can even find one.   

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram shows off its 2019 Heavy Duty trucks in Laramie Longhorn trim

It may not be everyone's bag (baby), but Ram's high-end Laramie Longhorn trim level has proven quite successful for the truck maker. The Southwestern-themed kit has won the Luxury Pickup Truck of Texas award three years in a row, and you know how popular fullsize pickups are in the the great state of Texas. No surprise, then, that the truck is making its debut today at the Houston Auto Show just a week after other trim levels of Ram's 2019 2500 and 3500 Heavy Duty pickup truck line were displayed in Detroit. Like other 2019 Ram HDs, the Laramie Longhorn comes standard with a 6.4-liter gasoline-fueled Hemi V8 sending 410 horsepower and 429 pound-feet of torque through an 8-speed automatic. Two diesel engines are optional, both sourced from Cummins, both displacing 6.7 liters, and both mated up with 6-speed automatic transmissions. The first step up the diesel ladder nets the buyer 370 hp and 850 lb-ft. But the big dog is the High Output inline-six-cylinder diesel with 400 horsepower and a superlative-defying 1,000 lb-ft of torque at just 1,800 rpm. What sets the Laramie Longhorn apart from lesser models are its interior furnishings. It's heavy on full-grain leather, but now boasts a new alligator skin-embossed surface over the center console, instrument panel, seats and door-panel inserts. Warm-hued satin chrome and brushed nickel trim are unique to the Longhorn, as are barn-wood accent pieces. The interior color offerings include a two-tone brown and a black and tan package. Outside, the Laramie Longhorn offers optional RV Match Walnut Brown bumpers and flares for those who want a unified towing experience. Wheels measuring 20 inches in diameter are offered in various finishes, and the badges are inspired by large belt buckles. See for yourself in the image gallery up above. If you find the style appealing, prefer to travel with your vacation home in tow, and don't mind a starting price that's sure to approach $60,000 with the base V8, Ram promises its Heavy Duty haulers will ride better than their Ford or Chevy equivalents due to their five-link coil and air-bag supported suspension systems. Plus, with a max tow rating of 35,100 pounds courtesy of the the Cummins H.O. powertrain, Ram has bragging rights as the baddest truck in town... for now. Related Video: