2014 Ram 1500 on 2040-cars

Auto blog

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

2021 Ram 1500 TRX Back Seat Driveway Test | Jump that gorge with the kids!

The TRX is the newest and sexiest 2021 Ram 1500. It's also the most powerful by a few hundred horsepower and its eye-popping suspension makes it capable of truly eye-popping things off road. As in both "off the paved road" as well as "we've jumped off the road and will eventually land back down upon it." Thing is, though, that suspension makes the TRX shockingly comfortable when you're back on terra firma. It's downright plush, the result of its four-wheel coil springs with extra-long initial travel. In other words, this is one high-performance vehicle you can get without fear of sneering from the significant other about buying some firm-riding sports thing that makes long journeys miserable. Just don't tell them about the fuel bill.  Besides the ride, though, the TRX shares the same crew cab as any other 2021 Ram 1500. Besides having the same sort of palatial legroom as the crew cabs of any full-size truck, the Ram's goes above and beyond in a number of ways, especially in an upper trim level like the TRX.  First off, it reclines. Though not the only truck to do so (hello Tundra!), this is nevertheless a great feature that fully takes advantage of the immense legroom the crew cab affords. Note that the front seats are as far back as they can go in this picture.  One tidbit: The seatback doesn't just tilt backward. There's no room for that. Instead, the top of the seat basically stays put while the bottom slides forward along with the seat bottom. Airplane seats and the reclining chair in my office work in a similar manner. And, since you're basically pulling the seat forward, the reclining mechanism is located between your legs under the seat bottom.  Lots of power available back here, too. There's a proper house-style outlet so you can plug in a toaster or whatever, along with both USB-A and USB-C ports. Note that there aren't four ports, just two with a choice of port type.  Also, check out those seat controls. Not only do the back seats recline, not only are they heated, but they're also ventilated. That's really cool. Literally! Besides the little shelf you can store a phone while it charges, the center console cupholder unit doubles as a tablet holder. Thoughtful touch. Admittedly, that trim piece is a bit wonky. Only noticing that now in the picture. Didn't see it in person.  Here's another thoughtful touch I'm quite certain is specific to the TRX: Molle straps on the front seatbacks to attach whatever you want.

Chevy, GMC and Ram dealers are worried they'll run out of new pickups

One of the unexpected side effects of the ongoing coronavirus pandemic is a shortage of pickups at Chevrolet, GMC and Ram dealers. Supplies are running out, and the factories that build these trucks remain closed. Stores across the nation began increasing incentives in March, when the first stay-at-home orders were issued, in a bid to continue luring buyers into showrooms. They also launched online sales channels, or expanded their existing digital business. Sales nonetheless plummeted in April 2020, but in-demand vehicles, like the Ram 1500 and the Chevrolet Silverado, are still selling relatively well thanks in part to the aforementioned incentives. Pickups outsold sedans for the first time in April 2020, according to The Detroit News, by 17,000 units. The problem is that General Motors, Fiat Chrysler Automobiles (FCA), and Ford temporarily closed their factories in March. "The pipeline is very dry," said Mike Maroone, the CEO of a large dealership group named Maroone USA, in an interview with Automotive News. He told the publication his Chevrolet stores are sitting on a 30-day supply of the Silverado, which is one of America's best-selling vehicles. "That is a problem for us," he concluded. Coronavirus-related lockdowns and factory closures compound problems already faced by dealerships who represent General Motors-owned brands. They entered 2020 with a thinner inventory than a year earlier due to the 40-day United Auto Workers (UAW) strike that paralyzed the company late in 2019, and the 0%, 84-month offers announced in March have sapped supply. Ram wasn't affected by a strike, but it has relied heavily on generous incentives to move trucks off lots. Ford, on the other hand, limited incentives to 2019 models. Inventory levels differ greatly from region to region. The national average for the Silverado stood at an 82-day supply in March 2020, down from 120 in March 2019. Ram stores had a 114-day supply of the 1500 (compared to 134 a year earlier), while Ford bucked that trend with a 111-day supply versus 84 in 2019. Don't panic if you're in the market for a truck; we're not facing a complete drought. Automotive News added that America's light-duty pickup inventory could fall to 400,000 units by the end of May, and drop further to 260,000 units in June. For context, there were about 700,000 light-duty trucks in stock in May and June of 2019. That's unquestionably a sharp drop, but there will still be over a quarter of a million trucks to choose from.