2014 Ram 1500 on 2040-cars

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Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Ram updates 1500 and Heavy Duty trucks for the new model year

Happy Labor Day weekend, and happy 2020 Ram truck news day. The changes for 2020 aren't huge, mostly limited to aesthetics, starting with a Night Edition package to the Big Horn and Laramie trims. A Black Appearance Package was offered for 2019, but this one is a little different. Those who choose the Night Edition won’t be limited to black paint only, meaning you can get all that black trim along with a contrasting exterior color. ItÂ’ll have a black grille, badging, exhaust tips, headlight/taillight bezels and wheels (20-inch for Big Horn, 22-inch for Laramie). The white Ram 1500 pictured here is equipped with the package. A Black Appearance package is coming to the Rebel trim, too, with 18-inch wheels, a front skid plate, front spoiler, lighting bezels, badging, tow hooks and exhaust, all finished in black. YouÂ’ll also be able to option a driver assistance package on the Rebel for 2020 that includes adaptive cruise control, lane departure warning, auto high beams and forward collision mitigation. The 2020 Ram Heavy Duty adds a couple nice tech features. Lane keeping assist, blind-spot monitoring, enhanced connected services and dual auxiliary camera support are all added as options for the new model year. Additionally, there are two new paint options: Olive Green and Hydro Blue. The Power Wagon doesnÂ’t change much, but there will be a new black wheel option for 2020. One final note of change for 2020 is the addition of “eTorque” badging on the hood of so-equipped Ram 1500 trucks. Previously, Ram made 1500 eTorque models indistinguishable from their non-electrified brethren.

Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.