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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

7 major automakers to build open EV charging network

A new joint venture established by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz and Stellantis will build a new North American electric vehicle charging network on a scale designed to compete with Tesla's industry-benchmark Supercharger network. The 30,000-plus planned new chargers will accommodate both Tesla's almost-standard North American Charging System (NACS) and existing automakers' Combined Charging System (CCS) options, effectively guaranteeing compatibility with the vast majority of current and upcoming electric models — whether they're from one of the involved automakers or not.  "With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program." Critically, the automakers involved will have a say in how the charging tech is implemented, guaranteeing that the hardware will play nicely with each automaker's in-house charging systems. Hyundai and Kia, for example, were hesitant to jump on board the Tesla NACS bandwagon earlier this year over concerns that the Supercharger network is insufficient for powering the two automakers' 800-volt charging systems; similar tech is used by Volkswagen and Porsche.  In addition to providing much-needed capacity and high-output charging for America's growing fleet of electric cars and trucks, the new network will integrate seamlessly with each automaker's in-app and in-vehicle features, rather than forcing customers to use third-party tools and payment systems, as is the case with some existing public charging infrastructure.  "The functions and services of the network will allow for seamless integration with participating automakersÂ’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience," the announcement said.

Watch the 702-horsepower Ram 1500 TRX terrorize the Nurburgring

Warning: Video above contains NSFW language. Ram's massive, Hellcat-powered 1500 TRX views performance differently than, say, the 2022 Audi RS3. It was designed for the dunes, not for the track, but that didn't stop a British YouTuber from taking the behemoth to the Nurburgring in Germany to find out what it can do. While the famously challenging track is often open to anyone willing to pay to get in, regardless of whether they're in a Porsche 911 GT2 RS or in a rented Kia Rio, officials have reportedly started turning away folks who show up in massive trucks, so getting the TRX past the gates was a small victory. Once on the track, the supercharged, 6.2-liter V8's prodigious 702-horsepower output quickly pelts the pickup towards its 117-mph speed limiter. Ram conservatively quotes a 0-60 time of 4.5 seconds, and the TRX has no trouble pulling it off. That's great on a drag strip, but on the 'Ring? You need to turn, and sharp handling doesn't appear on the TRX's resume; you may as well ask a Honda Civic Si to blast across the desert at 90 mph. It leans into turns like a fighter jet, but the Hellcat V8 pulls it out of a bend with ease as it completely dwarfs every car it passes — except a first-generation Land Rover Defender, which looks equally out of place. Interestingly, it sounds like the biggest issue the 6,400-pound TRX ran into while lapping the 'Ring was related to its braking system. There's no word on what shape the different parts were in before the run, but the front brakes can be seen smoking — and smelled, according to the man in the camera car — relatively early on in the run. But, here again, this is not the type of situation they were developed to perform in. "My brake pedal is about halfway down the floor at the moment, but it still has some functionality ... a little bit," the driver says at one point. And yet, the overall experience was positive. "This was a great thing to do! I'm really glad I did it," he concluded. As a bonus, the off-road-tuned suspension lets the TRX pass other cars (including a lot of high-end models) by simply moving two wheels from the track to the grass. We've embedded the full, 17-minute-long video above; note that it includes some NSFW language. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.