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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2020 Ram HD trucks revealed in spy shots, along with interior

It looks like FCA isn't too concerned with keeping its redesigned Heavy Duty trucks under wraps before their reveals. Our spy photographers managed to catch a fleet of 2020 Ram HDs running around completely undisguised. Not only do we get to see exterior design details, but there are also shots of the HD's interior in Laramie trim. Shots of the new Power Wagon went up a few days ago, but now we get to see the truck in both Laramie Longhorn and Limited trims. It's clear the trucks are following in the footsteps of the 2019 Ram 1500 redesign for their inspiration — we like the new Ram, so that's a good thing. The departure from traditional Ram HD styling means the retirement of the crosshair grille. We can see this first in the brown Laramie Longhorn at the top here. Thankfully, Ram didn't go as far as GM did with its crazy grille design on the freshly released Silverado HD. That being said, it's still pretty large. It appears more upright and tough-looking than the similarly styled 1500 Laramie Longhorn, but still adopts the same design language. 2020 Ram 2500 Limited View 12 Photos The 2500 Limited doesn't exactly look finished, but it's clear we're looking at a more luxuriously appointed truck from the photos. There's more chrome, and the grille design is much more complex than the Laramie Longhorn. In fact, there might even be a bit too much chrome for our taste — tow hooks probably aren't in need of any shiny bling. 2020 Ram 2500 Power Wagon Tradesman View 8 Photos Finally, we also get to see the Tradesman trim of a Power Wagon. The red looks good on the big truck, but the trim we saw the other day had a much meaner front-end design. This one would be better for those who want a more discreet Power Wagon. Interior shots surfaced alongside these new trucks too. We wouldn't have imagined much difference between the 1500 and HD interiors, and that seems to be the case. The model we're looking at here has the 8.4-inch screen with Uconnect, but the massive 12-incher will undoubtedly be available too. We expect an "official" debut of this truck early next year, with the Detroit Auto Show being the most likely of places for that to happen. Related video:

Ram 1500 Limited 10th Anniversary Edition celebrates a decade of truck luxury

Ram is releasing a special edition of its 1500 pickup for the 2022 model year to mark a decade of its range-topping Limited nameplate. The 2022 Ram 1500 Limited 10th Anniversary Edition is offered in a special exterior finish (Blue Shade) and adds a few popular options as an extra bonus. "The new 2022 Ram 1500 Limited 10th Anniversary Edition celebrates 10 years of luxury pickup truck leadership, featuring the ultimate combination of capability, luxury and refinement," said Mike Koval Jr., Ram brand chief executive officer. "Ram 1500 Limited buyers have enjoyed the highest quality materials for a decade now, and the Limited 10th Anniversary Edition is the latest example of how Ram delivers the most luxurious pickups in the industry." Given today's car market, it's probably not all that surprising that Ram isn't bundling a ton of extra equipment with this new offering, and it doesn't help that the Limited itself is already pretty loaded. Still, Ram throws in a multifunction tailgate, a Mopar center-mounted bed step and some adjustable cargo tie-down hooks for good measure.  The 2022 Ram 1500 Limited 10th Anniversary Edition will go on sale this fall. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.