2013 Ram Laramie 1500 on 2040-cars

Auto blog

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2019 Ram Heavy Duty gets new face, 1,000 lb-ft Cummins and the towing crown

We've seen uncovered images before in spy shots, but here are the official images and word on the 2019 Ram Heavy Duty pickups. Ram dropped so much verbiage on new features that we'd need the truck's 7,680-pound max payload rating to haul the press releases, so dig in. We'll start with that max payload rating, and the 35,100-pound tow rating. Gimlet-eyed truck watchers will note the Ram HD's max tow rating is exactly 100 pounds more than that available on a Ford Super Duty, meaning the Auburn Hills clan takes the "best-in-class" mantle for a few months. The other big number: 1,000 pound-feet of torque from the high-output version of the 6.7-liter Cummins inline-six turbodiesel, a 70-lb-ft increase over the 2018 Ram 3500 HD. Completing the specs at the top, that HO motor produces all that torque at 1,800 rpm, and makes 400 horsepower at 2,800 rpm. One step down, the standard-output 6.7-liter Cummins puts out 370 hp and 850 lb-ft. Thanks to developments like a compacted graphite iron block, lighter pistons, hollow camshaft, and new forged connecting rods and bearings, the Cummins engine has lost more than 60 pounds. The entry-level motor is a 6.4-liter Hemi gas-powered V8 with an unchanged 410 hp and 429 lb-ft. 2019 Ram Heavy Duty View 12 Photos The HO Cummins pairs to an Aisin AS69RC six-speed transmission, with upgraded hardware and programming for better shifting and oversight of the gravity-warping torque. The regular Cummins mates to a "significantly upgraded " version of the in-house 68RFE six-speed automatic. The 6.4-liter Hemi works with the well-known TorqueFlite 8HP75 eight-speed automatic, bolstered for heavy duty obligations, the first time the eight-speed makes an appearance in a Ram HD. A column-mounted shifter works the gearsets on the Cummins-equipped rigs, a rotary dial on the center stack controls the shift-by-wire eight-speed. The Cummins motors come with two 220-amp alternators. The Hemi V8 gets a 220-amp and a 160-amp alternator, which Ram says is the "first gas-driven application of its kind in either class." There will be six trims available: Tradesman, Bighorn/Lonestar, Power Wagon, Laramie, Laramie Longhorn, and Limited. The HD trucks don't share any exterior sheetmetal with the light-duty 1500, and each trim is known by different grilles, bumpers and wheels.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.