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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Firefighter Edition launches new 'Built to Serve' trucks

Turns out the "fifth and final" model in Ram's "Built to Serve" series wasn't so final after all. The truckmaker is launching its second round of special-edition trucks with the vehicle you see here, which honors firefighters. Other trucks in this series will give the nod toward police officers and emergency medical service providers. "After honoring each branch of the U.S. Armed Forces with our initial ‘Built to ServeÂ’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities," Mike Koval Jr., Ram Brand Chief Executive Officer, said in a statement. "Whether a first responder or civilian, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The fiery Redline and smoky Diamond Black exterior colors and black interior with orange accent stitching certainly fits with the firefighting theme. And the body-color wheel flares, blacked-out grille, bumpers, and lighting elements stand out well against the bright paint. Velcro patches on the seats allow owners to affix their own patches for personalization. A handy holdover from military-themed trucks is the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing that allows the attachment of equipment or pouches. Besides the interior and exterior customizations, each Built to Serve truck comes fully equipped with Ram's 4x4 Off-Road Group. They get all-terrain tires, an electronic locking rear axle, hill-descent control, skid plates for the front suspension, steering gear, fuel tank and transfer case,  tow hooks and uniquely calibrated shocks front and rear. This round of Built to Serve packages are available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with a starting price of $48,420 including destination. We expect to see previews of the other two Built to Serve first responder trucks before they go on sale this spring. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Ram 1500 Hydro Blue Sport is here to brighten your day

The 2018 Ram 1500 is the Baskin Robbins of trucks. There's a look and flavor for just about everybody. Whether you want something clean and bright or done up in chrome and gold, there's a Ram for you. Today, Ram revealed another new variant, the 2018 Ram 1500 Hydro Blue Sport. This bright blue bomber is based on the Sport model, and Ram said this is the final Sport edition model, following trucks like the Sublime Sport. While we haven't heard anything official, we do know a new Ram is coming sometime soon. Like the Sublime Sport, the Hydro Blue Sport takes a standard Ram 1500 Sport and paints nearly every exterior surface in a fantastic shade of blue. No one outside of maybe Lamborghini does paint colors quite like FCA. That's a trait that goes back decades, and we commend the automaker for not following the silver/white/black/beige trend of so many others. All the badging and small horizontal lines in the grille are painted black. The headlights and wheels, too, are dark rather than silver or chrome. The final exterior touch is two black stripes on the Sport's hood. The interior is the exact opposite of the exterior. The mostly black trim is accented with Hydro Blue touches on the vents, center console and doors. The seats have blue Ram badges and stitching. The Ram 1500 Hydro Blue Sport starts at $47,455 and comes in just one configuration, a crew-cab short-box model with a 5.7-liter Hemi V8. Two-wheel drive is standard, though four-wheel drive is optional. Optional features include 22-inch (4x2 only) and 20-inch gloss black aluminum wheels, black side steps, chrome side steps, air suspension, parking sensors and the RamBox bed storage areas. Production will be limited to just 2,000 units in the U.S. Related Video: Featured Gallery 2018 Ram 1500 Hydro Blue Sport Design/Style RAM Truck