2013 Ram 1500 Laramie Longhorn on 2040-cars

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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Rebel Ram TRX prototypes spied on video playing in Michigan dunes

A group of Ram Rebel TRX prototypes has been caught on video testing in Michigan's Silver Lake Sand Dunes. This marks a change of scenery from our last prototype views, which took place on city streets in Detroit and in Arizona. Jordan Denhoed caught the video from a camera mounted on his truck, following the prototypes through the hills. The type of terrain and the presence of a Ford F-150 Raptor reinforce the idea that no matter what else the production Rebel TRX can do, it wants to compete with the Raptor on the Raptor's home field. Denhoed was able to get close enough once to hear the sound of the supercharger working in the 6.2-liter Hellcat V8. Unlike the Rebel TRX concept that was billed with 525 horsepower, the expectation now is that the production version will work up the Hellcat's typical 707 horsepower and shift through a 10-speed automatic. The power figure might have something to do with the staggered wheel lug pattern on the most recent prototypes — six lugs in front, eight lugs in back. The Rebel TRX proto caught in Arizona in August last year used the six-lug pattern all around. Other engine details are fuzzy. Motor1 credits an "insider source" with info that Ram has 40 test mules running, 10 of them in white, 30 of them in black, and one of those testers supposedly has an 840-hp Dodge Demon engine under the hood. The same source said the production version won't use the dial shifter, but a traditional shifter on the center tunnel. At the opposite pole concerning engines, Mopar Insiders reports that the less powerful, less expensive Rebel TR version, using a 7.0-liter V8 with roughly 520 hp, has either been canceled or delayed so Ram can devote resources to the Rebel TRX. The crew-cabbed prototypes in the video all wear the blacked-out treatment and Laramie Black front ends, fender flares over beadlock-looking wheels, and twin pipes. It's hard to tell how much lift comes with the remote-reservoir Bilstein shocks since the wheel arches have been cut out to make more room, but the concept had 13 inches of travel. It's rumored that ARB locking diffs will come on each axle. Having been promised for showrooms by 2022, it's likely we have a couple of years to wait we see the Rebel TRX's final form. We should get our first look at the F-150 Raptor fitted with the Mustang Shelby GT500's Predator V8 around the same time.

2023 Ram Rebel 2500 HD adds the diesel engine you can't have in the Power Wagon

Have you been wanting a Ram Power Wagon, but couldn’t pull the trigger because Ram wonÂ’t sell it to you with the Cummins diesel engine? Well, today, Ram has an answer for you, and itÂ’s the 2023 Ram 2500 Heavy Duty Rebel. Officially at least. Go ahead and call it Ram Rebel 2500 HD if you prefer. And if you couldnÂ’t tell by now, itÂ’s heavy duty truck week — Chevy released a refreshed Silverado HD earlier this week, and Ford revealed its next-gen Super Duty shortly thereafter. Similar to the light-duty Ram 1500 Rebel, the HD version is a pickup with some off-road chops and off-road looks direct from the factory. YouÂ’ll quickly notice that it looks very similar to a Power Wagon — Ram says much of the exterior design cues are actually shared with the Power Wagon. However, the Rebel differentiates itself with a Mopar “sport performance hood” and Rebel badging throughout. It comes standard with 20-inch wheels and 33-inch off-road tires, but Ram says 18-inch wheels will be made available later in the 2023 model year. It features a unique off-road suspension (optional rear air suspension), four-wheel drive, Warn Zeon-12 winch rated for 12,000 pounds, rear limited-slip differential, rear electronic locker and skid plates to protect the fuel tank and transfer case. DonÂ’t expect it to best a Power Wagon off-road, though, as it doesnÂ’t get above-and-beyond extras like the front-locking differential and electronically disconnecting sway bar. The powertrain story might be enough to sway you to the RebelÂ’s side, however, as unlike the Power Wagon, this Heavy Duty Ram can be had with the diesel engine. Ram still makes its 6.4-liter V8 the standard engine in the Rebel (like it is in the Power Wagon), and it makes a respectable 410 horsepower and 429 pound-feet of torque. This setup wonÂ’t get you maximum towing capability, but the diesel will, maxing out at 16,870 pounds — a Power Wagon maxes out at 10,590 pounds of towing capacity. The 6.7-liter Cummins turbodiesel inline-six produces 370 horsepower and 850 pound-feet of torque in the Rebel. You get a six-speed automatic with the diesel, but the gas engine comes with an eight-speed automatic. Maximum payload is 3,140 pounds, which is another huge plus for the diesel-powered Rebel over the Power Wagon that maxes out at only 1,630 pounds. Inside, the Rebel can be had with cloth, Bristol leather or “Natura Plus” leather seats.