2013 Ram 1500 Bighorn on 2040-cars

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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

2021 Ram 1500 pickup earns IIHS Top Safety Pick award with updated safety equipment

Thanks to changes in option-package content, the 2021 Ram 1500 crew cab pickup achieves a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). For 2021, the Ram adds Pedestrian Protection as part of the optional Advanced Safety Group, which allows the forward collision prevention system to detect people walking in front of the vehicle. Pedestrian collision mitigation is one of the requirements for earning an IIHS Top Safety Pick rating. In IIHS testing, the Ram's pedestrian-protection system avoided hitting the pedestrian dummy or braked enough to moderate the impact in all tests save for one where the vehicle is traveling 37 mph and the pedestrian is walking in the same direction. Still, the overall results of the vehicle-to-pedestrian tests and the vehicle-to-vehicle collision avoidance tests, where the Ram avoided crashes at 12 and 25 mph, were deemed "Acceptable" and "Superior" respectively. The Ram also achieved a top score of "Good" in the agency's various crash tests. The final hurdle to achieving an IIHS award is headlight performance. For the Top Safety Pick+ level, all available headlights must score Acceptable or Good, and for the one-rung-down Top Safety Pick, at least one available headlight option must score Acceptable or Good. The Ram 1500's SmartBeam curve-adaptive LED headlamps were the only ones to make the grade, which landed the Ram at the Top Safety Pick level. The award applies only to the 2021 Ram 1500 Laramie, Laramie Longhorn, and Limited optioned with the Advanced Safety Group and SmartBeam headlamps. Based on IIHS testing so far, the Ram is the first full-size pickup to achieve a Top Safety Pick award for this year. Related Video:

Ram recalls 2014-2019 1500 EcoDiesel trucks for coolant leaks

Ram will recall 108,000 Ram 1500 EcoDiesel pickup trucks in the United States for coolant leaks tied to reports of some fires and four minor injuries. Another 50,000 trucks will be recalled in Canada, and fewer than 2,000 sold in markets outside of North America. The recall covers trucks from the 2014 through 2019 model years. The automaker said it found microscopic cracks in some Exhaust Gas Recirculation coolers through dealer-service reports and "other data streams." Such cracks may allow coolant to "escape and – in rare circumstances – pose an engine fire risk." The injuries occurred when customers attempted to manually extinguish engine compartment fires. FCA said it is not aware of any crashes tied to the recall. The automaker will alert owners when they can get recall repairs. Until then customers should monitor coolant levels and contact dealers if they are consistently low. The recall does not affect the redesigned, current-generation Ram 1500, nor any gasoline-powered Ram 1500 from any model year. Customers with questions or concerns may call 1-800-853-1403.