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Chrysler's internal documents question Ram quality as workers protest

Chrysler is reportedly having a hard time ramping up production of its 2013 Ram 1500. According to The Detroit News, only 16 of the 58 trucks built at the Warren Truck Assembly Plant during the model's first hour passed final inspection. While quality eventually improved over the course of the day, just over half of the units built on Thursday were approved for shipment. Even with workers ordered to stay late to fix their mistakes, some 1,078 units remained outside the facility with defects. The problem, according to workers at the plant, is morale.
According to the report, Chrysler recently changed the shift schedule at the plant and workers are unhappy with the new situation. The new plan has workers split into three shifts, each covering four 10-hour days. With the shifts staggered, some workers now have to work nights and on Saturdays. Some employees are so upset that they've taken to protesting, though the move isn't sanctioned by the United Auto Workers.
Meanwhile, Chrysler admits there were internal issues with the launch, but that the company was able to contain them. A spokesperson has said "plant quality indicators are getting progressively better."

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Electric pickups compared: 2025 Ram 1500 REV specs vs. Silverado EV, F-150 Lightning

Now that the 2025 Ram 1500 REV has been revealed, along with its most important specifications, we now have information on all of the mainline Big 3 electric full-size pickup trucks. So it's time to see how the numbers stack up, because trucks are all about numbers. We'll see how the Ram compares to the power, battery capacity, payload, towing and other features of the 2024 Chevy Silverado EV and the 2024 Ford F-150 Lightning. Power and torque The Ram has just one powertrain option. It features two electric motors making 654 horsepower and 620 pound-feet. That gives it the most powerful standard powertrain, if not the most torque, as the Chevy Silverado EV has 510 horsepower and 615 pound-feet of torque, while the F-150 Lighting has 452 horsepower and 775 pound-feet. But the Chevy and Ford each have upgraded motor combinations. The Silverado is the most potent with 754 horsepower and 785 pound-feet, and the F-150 has 580 horsepower and 775 pound-feet. The GMC Sierra EV will also be available with this more powerful pair of motors, and most of its specifications will be the same as the Silverado. There are a couple of exceptions which we'll note when they come up. All three trucks come standard with dual motors and all-wheel drive, regardless of output, battery or trim level. They're all available with locking rear differentials, too. Ford F-150 Lightning front low View 48 Photos Battery, range and charging The Ram is packing some serious packs of batteries. The standard model gets 168 kWh and an estimated range of 350 miles. And the optional 229-kWh pack is estimated to deliver 500 miles of range. That's more capacity and range than the others. It also boasts an 800-volt battery system that allows for close to 350-kW charging. The Ford F-150 Lightning has a base battery of 98 kWh with a range around 230 miles. Optional is a 131-kWh pack with between 300 and 330 miles of range, depending on other vehicle specifications. It's the slowest charger, only allowing 150-kW charging maximum. The Silverado EV's battery specs are a bit nebulous. At launch, it will only be available with one battery pack option that GM claims will provide around 400 miles of range. The company didn't give an exact capacity, though. We would guess its size falls between the Ram's 168 and 229 kWh packs. A smaller battery pack will be offered later, with a shorter but unknown range. The Silverado can use 350-kW fast charging like the Ram.