2012 Ram 1500 Sport on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2014 Ram 1500 named Truck of Texas, Chrysler Cleans Up at Truck Rodeo

Trucks are king in Texas, so the annual Truck of Texas awarded by the Texas Auto Writers Association gives automakers big bragging rights. This year's Texas Truck Rodeo featured 63 trucks, crossover and SUVs, and the 2014 Ram 1500 took home the prestigious Truck of Texas, giving the pickup back-to-back wins for this award. The good news didn't stop there for Chrysler Group, as Ram, Dodge and Jeep dominated most other categories, accounting for 14 of the possible 24 awards.
Ram also was named the Truck Line of Texas winning seven individual awards - including Best Powertrain with its 3.0-liter EcoDiesel, Best Technology with the new Heavy Duty rear coil suspension and Best Commercial Vehicle with the 2014 Ram Promaster. The Jeep Grand Cherokee won two individual awards to be named the SUV of Texas, while the Hyundai Santa Fe was named the Crossover of Texas, and Nissan picked up three awards, too. Scroll down for the full list of categories and winners.

Ram heavy-duty trucks look more conservative than new Ram 1500

We've had a pretty good peek at the 2019 Ram 1500 thanks to spy shots and renderings. (UPDATED January 2018: Here's the full reveal from the Detroit Auto Show.) And from what we've seen of it, it's a major departure from Rams of the past. We haven't seen as much of the Ram heavy-duty line, but these spy shots caught one out on the town, and it appears the Ram 2500 and 3500 will have a less controversial design. The big-rig tall grille is still the truck's focal point, but the design is a familiar one, featuring the same look featured on the current Ram's luxurious range-topping trims like the Ram Laramie Longhorn. We'll have to wait to see if the new heavy-duty trucks will continue to use this grille solely for range-topping trims and if the 1500's new look will venture up to its big brothers, and therefore banish the crosshairs for good. Regardless of the grille design, the headlights still sit fairly low next to it. That emphasizes the semi-truck design since the tops of the fenders are lower than the top of the hood, which cascades to meet said fenders. The headlights also look potentially carry-over. Really, there are so many similarities it leads us to believe the new heavy duty might be more of a refresh than a completely new design. Another interesting thing to note is that this Ram appears to use a similar drivetrain and suspension to the current heavy-duty trucks. Like the vast majority of trucks, it has a solid rear axle, but probably with coil springs as Ram currently does. Up front, though, it seems the solid front axle has also been retained. This should be good news for fans of the off-road-ready Power Wagon. We're probably still a ways away from seeing the heavy-duty Rams. Last year, we learned a rumor that the heavy-duty trucks were delayed for an unspecified amount of time. We wouldn't expect to see anything official about the truck until at least 2019, about a year after we expect to see the 2019 Ram 1500 revealed. Related Video: Featured Gallery Ram Heavy Duty spy shots View 16 Photos Image Credit: KGP Photography Spy Photos RAM Truck