2012 Ram 1500 Slt on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2014 Ram ProMaster configurator reporting for heavy duty

Ram has brought the configurator online for all sizes of its new ProMaster van, known to the rest of the world as the Fiat Ducato. Destined to take on the new Ford Transit and Nissan NV, the ProMaster is available in three sizes - 1500, 2500, and 3500.
Once a size has been chosen, the world is your oyster. We could (probably) spend the rest of our day with this configurator and not repeat a build once. Each truck can be had in different styles ranging from windowed van to cargo hauler to cutaway truck, while buyers can also choose from a number of wheelbases and roof heights.
Add to that an options sheet that's almost Porsche-like in length, and you get a van that can be completely customized to the needs of your business. Check out all three configurators at the following links: 1500, 2500 and 3500.

Ram Power Wagon Mojave Sand limited edition has true grit

Just last week Ram informed us of the red and blue Harvest Edition chassis cab trucks that match Case IH and New Holland hardware, and now there's a new color theme edition available. We last saw Ram's Mojave Sand hue on the 2017 Ram Rebel truck, shown to the public at the 2016 Los Angeles Auto Show, but now the color debuts on a Ram Heavy Duty truck for the first time. Ram is introducing a limited, 1,500-unit Mojave Sand edition of the 2018 Power Wagon. The limited edition has contrasting black details and graphics, giving it a nice desert-style look; you won't mistake it with a similarly colored Ram Rebel as the truck proudly proclaims POWER WAGON on the cabin end of the bed — not to mention it rides quite a bit higher. The all-black wheels are also new, shod with 33-inch Goodyears, and the interior is fully black, with features from the Heavy Duty Luxury Group like LED bed lighting and an overhead console. But the Power Wagon is much more than just add-ons: Underneath, it's a 2500 HD 4x4 Crew Cab with the 6.4-liter Hemi V8 providing 410 horsepower. There's a suspension kit offering more than two inches of lift, giving the truck a total of 14.3 inches of ground clearance. As well as an electrically disconnecting front sway bar, there are locking diffs front and rear and a 12,000-pound winch — it's like you're factory-instructed to go deep into Mojave Desert sand and then power your way out of it. The Mojave Sand package is a $795 bump to the standard Power Wagon, meaning the list price starts at over $55,000 including destination fees. The limited edition will be available during the fourth quarter of 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Ram Power Wagon Mojave Sand Edition Image Credit: Ram Trucks RAM Truck Off-Road Vehicles ram power wagon