2012 Ram 1500 Laramie Longhorn Crew Cab Pickup 4-door 5.7l on 2040-cars

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Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?