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Color match your 2018 Ram to your tractor with new Harvest Edition

Though pickup trucks have become increasingly civilized and more common in cityscapes, they're still indispensable equipment as work vehicles, especially on farms. Recognizing this, Ram created a truck package aimed specifically at the agricultural sector called the Harvest Edition. The package features a variety of equipment as standard, like mud flaps, side steps, a rear bumper step, skid plates, rubber floor mats, a spray-in bedliner, 4G WiFi, navigation, and access to weather via Sirius radio. Rams with four-wheel drive also get tow hooks, and 1500 models receive a one-inch suspension lift. Ram 2500 and 3500 retain their normal ride heights. The Harvest Edition includes visual enhancements, most notably the addition of Case IH red and New Holland blue paint colors. But if you prefer John Deere, you won't find its signature green – instead you'll have to settle for white, black, or silver. The Harvest Edition features loads of shiny trim. The mesh grille is chrome, the mirrors and door handles are chrome, the bumpers are chrome. The wheels are chrome on 1500s, and simply polished on heavy duty models. The only visual changes that doesn't involve shiny metal are the body-color fender flares. The package is available on all four-door Ram trucks from 1500 to 3500. It's also available with two- or four-wheel drive and every engine option from V6 to Cummins diesel. The 1500 model starts at $41,305, and the 2500 starts at $47,630. The package becomes available in the third quarter, so farmers and even wannabe farmers should be able to pick one up very soon. Related Video:

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.