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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

Ram updates 1500 and Heavy Duty trucks for the new model year

Happy Labor Day weekend, and happy 2020 Ram truck news day. The changes for 2020 aren't huge, mostly limited to aesthetics, starting with a Night Edition package to the Big Horn and Laramie trims. A Black Appearance Package was offered for 2019, but this one is a little different. Those who choose the Night Edition won’t be limited to black paint only, meaning you can get all that black trim along with a contrasting exterior color. ItÂ’ll have a black grille, badging, exhaust tips, headlight/taillight bezels and wheels (20-inch for Big Horn, 22-inch for Laramie). The white Ram 1500 pictured here is equipped with the package. A Black Appearance package is coming to the Rebel trim, too, with 18-inch wheels, a front skid plate, front spoiler, lighting bezels, badging, tow hooks and exhaust, all finished in black. YouÂ’ll also be able to option a driver assistance package on the Rebel for 2020 that includes adaptive cruise control, lane departure warning, auto high beams and forward collision mitigation. The 2020 Ram Heavy Duty adds a couple nice tech features. Lane keeping assist, blind-spot monitoring, enhanced connected services and dual auxiliary camera support are all added as options for the new model year. Additionally, there are two new paint options: Olive Green and Hydro Blue. The Power Wagon doesnÂ’t change much, but there will be a new black wheel option for 2020. One final note of change for 2020 is the addition of “eTorque” badging on the hood of so-equipped Ram 1500 trucks. Previously, Ram made 1500 eTorque models indistinguishable from their non-electrified brethren.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.