2011 Ram 1500 Sport Crew Cab Hemi 5.7l V8 4x4 Automatic Sport Performance Hood on 2040-cars

Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Dear Ram: 'GT' doesn't belong on a pickup

When word of the forthcoming Ram G/T models hit our inboxes on Tuesday, my first reaction was one of confusion. The notion of a "Grand Touring" package for anything with a pickup bed struck me as entirely foreign and left me feeling conflicted. Have pickup trucks really come so far that a GT-inspired model makes sense, or am I just married to an antiquated notion that has been co-opted and subsequently bled to death by the endlessly churning automotive marketing machine? One could reasonably argue that "GT" has come a long way from the days when it was closely associated with its namesake term (whether you say "Gran Turismo" or "Grand Touring" really makes no difference) and plenty of not-so-sporting automobiles have already borrowed the nomenclature to denote trims with faster-looking body kits or larger wheels. If that's the model we're choosing to acknowledge, Ram's is arguably ahead of the game. Its G/T package adds a cat-back exhaust and cold air intake (more of a performance nod than some other "GT" models enjoy), paddle shifters, a console-mounted gear lever, unique bucket seats with high bolsters and metal covers for the gas and brake pedals. If this were a package for a Dodge Charger or Challenger, it would certainly check the right boxes. Heck, the whole thing was essentially parts-binned from the TRX with an assist from Mopar's factory accessory catalog.  A Ford Mustang GT and a Mercedes-AMG GT. Note how similar they are to a half-ton truck. In my quest to decide just how out-of-touch I am, I first asked Ram whether G/T actually stands for anything. It doesn't. It was chosen simply to "signify a sporty model within the lineup." There's no apparent significance to the slash aside from being an obvious nod to Dodge's R/T (Road/Track) models, of which even the Viper was one. Even with SRT having supplanted R/T atop the Mopar performance heap, the latter still denotes models with a significant performance increase.  But that means G/T is precisely what we think it is — a trim meant to impart notions of performance, even if there's little of it to be found. It doesn't quite sit with me. The domestics have already pretty much forced us to accept the notion of both high-performance and luxury-oriented pickups, so something splitting the difference doesn't really seem that outrageous.

Ram 1500 Rebel TRX and Jeep Grand Wagoneer | Autoblog Podcast #642

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Zac Palmer. The big news this go-around is the reveal of the 2021 Ram Rebel TRX and Jeep previewing the 2022 Grand Wagoneer. They also discuss a mysterious BMW M8 mule and the F1-inspired Delage D12. Next, they talk about driving the Lincoln Navigator and Mercedes-AMG C 63 S Coupe before revisiting a recent "Spend My Money" segment with an update from the sender. Autoblog Podcast #642 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ram Rebel TRX debuts as a Hellcat-powered, desert-running Raptor killer Jeep previews 2022 Grand Wagoneer again What's hiding beneath this mystery BMW M8 mule? (Update) Historic French brand Delage returns with the D12 Cars We're Driving: 2020 Lincoln Navigator 2020 Mercedes-AMG C 63 S Coupe Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: