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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Chevy Silverado edges Ram 1500 in Consumer Reports two-truck shootout

Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.
It was a tight race among these V8-powered titans, but the all-new 2014 Silverado (and its GMC Sierra twin) barely edged out Ram's updated pickup with a score of 81 points - enough to make it the institute's top-rated fullsize truck on the market. Its narrow victory over the Ram, which finished just three points back, was due to its superior fuel economy, better towing and payload capacity and conveniences like a lower step-in height, easy-to-use tailgate and rear bumper steps that make loading and unloading less of a chore.
Importantly, CR notes that buyers with less heavy-duty truck needs might actually prefer the Ram over the Chevrolet, since its high points include a smoother ride thanks to its coil spring rear suspension, dominant infotainment system with Uconnect, and a big thumbs up for the available Hemi engine and eight-speed automatic transmission.

2019 Ram 1500 aces IIHS crash tests

The Insurance Institute for Highway Safety has finally performed crash tests on the completely redesigned 2019 Ram 1500 pickup truck, and it's mostly great news for the Ram. The Crew Cab earned the highest "Good" rating in all six crash tests. Impressively, that includes both the driver and passenger small overlap tests, which has been a rare feat. It's also the first truck to get a rating in that passenger-side test, thus is also the only truck with a "Good" rating for the crash type. The 2019 Ram also marks a major improvement over the previous-generation Ram, which only scored the second-lowest rating of "Marginal" in the driver small overlap test. The passenger side wasn't tested. The old Ram also only had a "Marginal" roof strength rating. In addition to having great crash test results, the Ram 1500 also earned the best possible rating for its optional forward collision prevention technology. It was capable of bringing the truck to a complete stop, avoiding a collision at speeds up to 25 mph. The Ram's only weak point was its headlights, which were rated "Marginal" at best. Because of the headlight performance, the IIHS didn't give it a Top Safety Pick award. This is a weak point for most trucks, as the only ones with headlight ratings above "Marginal" are the Honda Ridgeline and the 2018 GMC Sierra. The Ridgeline is also the only pickup tested by the organization to receive the Top Safety Pick award. With that being said, both the 2019 Ram 1500 as well as the 2018 Ford F-150 should qualify for the Top Safety Pick award if headlight performance improves. Note that the collision prevention and headlight ratings also apply to the Ram 1500 Quad Cab, but that the crash ratings do not. It's likely the IIHS will test that in the future. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.