2024 Ram 1500 Classic Tradesman on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Ram ProMaster enters 2022 with tech upgrades and a new transmission

Ram's full-size ProMaster van will enter the 2022 model year after receiving a round of much-needed tech updates. The changes include a more user-friendly infotainment system and a new transmission that improves gas mileage. Most of the major changes are found in the cabin, where the big van gains a seven-inch touchscreen that displays the Uconnect5 infotainment system. Ram states the software is five times faster than the last version of Uconnect. Buyers who want or need a bigger screen can pay extra for a 10-inch unit; both feature split-screen capability. The list of options also grows with the addition of a wireless charging pad, a 115-volt outlet below the USB ports, and a 7.0-inch full-color information screen in the instrument cluster (a 3.5-inch driver information screen comes standard). Switching to Uconnect5 is expected to make a significant difference. It features a customizable home screen, so users can move icons around like on a smartphone or a tablet, and it's compatible with the wireless versions of Android Auto and Apple CarPlay. Amazon's Alexa In-Vehicle Assistant is built-in as well, meaning motorists will be able to remotely start the engine, lock or unlock the doors, check the weather, or add items to their to-do list. If you find panel vans difficult to park, the ProMaster has you covered. It can be configured with a 360-degree surround-view camera and a digital rear-view mirror, among other electronic driving aids. Power still comes from a 3.6-liter Pentastar V6, which produces 280 horsepower and 260 pound-feet of torque, but it now shifts through a nine-speed automatic transmission; 2021 models shipped with a six-speed unit. Ram notes the three extra gears improve drivability and efficiency, though fuel economy figures haven't been released. Front-wheel-drive continues to come standard; it's an unusual configuration in a segment dominated by rear-wheel-drive. Properly equipped, the ProMaster can tow 6,910 pounds, according to Ram. Its payload checks in at 4,680 pounds. Electric power steering and a push-button electronic parking brake further improve drivability in urban environments. While there are no major visual changes, the 2022 range includes a Crew Van configuration designed for users who need to carry people and gear. It features a three-person rear bench seat, fixed side windows, and a partition. Ram dealers across the nation will begin receiving the 2022 ProMaster in the fourth quarter of 2021.

2014 Ram 1500 EcoDiesel gets 9,200-pound tow rating

The current-generation Ram 1500 is entering its fifth year on the market, but Ram's half-ton truck is not showing its age whatsoever. While we continue to wait for the fuel economy figures for the all-new EcoDiesel V6, Ram has released towing figures for trucks equipped with this new engine, as well as models fitted with the upgraded gasoline-powered V6.
The EcoDiesel - a $2,850 option - will help the Ram compete with V8-powered trucks with its max towing capacity of 9,200 pounds, which is just 50 pounds shy of the 2013 Ram 1500 with the 5.7-liter V8. The true benefit here is that the diesel should return impressive fuel economy in the process, and even though official estimates have yet to be released, Chrysler has promised that it will achieve more than 25 miles per gallon on the highway.
But even with the Pentastar 3.6-liter V6, upgrades to the eight-speed automatic transmission have resulted in an increase in towing capacity, now up to 7,450 pounds. This number is expected to be best in class for base-engine trucks.