2023 Ram 1500 Classic Tradesman on 2040-cars

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Junkyard Gem: 1997 Dodge Ram 2500, Vanlife Edition

During my journeys through the big self-service car graveyards of Colorado's Front Range, I find some interesting art cars and labor-of-love hand-built camping vehicles, plus lots of machines with impressively high final odometer readings. Today's Junkyard Gem is one that combines all three types in one fascinating late-20th-century package. I shot these photos way back in December of 2019, just before the pandemic sent thousands of new adventurers pursuing #vanlife dreams on the roads of North America. This '97 Ram three-quarter-ton van is the third generation of a Chrysler van lineage stretching back to 1970. It began life as a 127" wheelbase cargo version with the Maxi stretched rear. The 2500 Maxi's total length of just over 19 feet made it a good starting point for a camper conversion. MSRP for this hauler was $19,600 when new, or about $36,505 in 2022 frogskins. So much work went into this Ram's interior fittings and exterior paint that I knew I'd be able to find something online about its history. After a few fruitless attempts soon after I shot the photos, I back-burnered my Adventure One Van research project for a while. Then, just last weekend, success! It turns out that this van was customized by Antonio de Irun, a multidisciplinary artist in Boulder, Colorado. He refers to this Dodge as an "Adventure Reform Van" and there's a page documenting its construction on the website of a Florida custom-van company. Most of the nice stuff that was inside got removed before the van entered the junkyard ecosystem, but you can see the general structure of the living and storage layout. Plenty of carpentry and upholstery work went into the Adventure Reform Van aka Adventure One. There's electrical wiring, insulation, everything needed for life on the road. Many, many hours of work must have gone into the intricate paint designs all over the vast expanse of Ram Maxi body. So why didn't this van survive into the era of pandemic vanlife? I think this odometer tells us why: 292,844 total miles, of which I'm assuming 200,000 miles were spent on a powertrain-punishing life of deliveries and trips to job sites. The engine is this 5.9-liter Magnum V8, a modernized version of the good old LA-series 360 equipped with the distinctive "beer barrel" intake manifold and rated at 234 horsepower and 330 pound-feet. The 360 first hit the road in the 1971 model year, with production of 360s and the later Magnum 5.9s continuing well into our current century.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Ram 1500 Rebel OTG concept shows up in a patent filing

Stellantis filed a patent with the U.S. Patent and Trademark Office on April 12, initially found by Car and Driver, in the generic category "Automobile Body." But the images within portray a specific vehicle: The 2020 Ram Rebel 1500 Off the Grid (OTG) concept from the 2019 SEMA show. That concept dipped a regular old Ram in a vat of Mopar and third-party accessories, the result a rig built for bugging out. Off-the-shelf and custom Mopar gear included a larger grille with flow-through RAM lettering, a steel front bumper with integrated off-road lights, a high-rise snorkel, side steps doubling as rock rails, a two-inch lift kit, and fender flares over beadlock wheels wrapped in 35-inch Goodyear meat. The Ram Power Wagon donated its 10,000-pound Warn winch, the Ram Tradesman donated its rear bumper for a better departure angle and vinyl interior flooring. This could be considered the base form of the truck, and it's what the patent drawings illustrate — a rig Stellantis could put on a dealer floor in 48 hours. The third-party accessories are missing. On the concept, those were a Yakima rooftop basket and utility rack with more LED lighting, a rooftop tent, awning, and solar array, and a bed-mounted slide-out cooking area and cooler from Dometic. With factory-built hardcore off-roaders even more popular than they were in 2019, the question is whether Ram plans to throw a Rebel-based hat in the ring. Muscle Cars & Trucks wonders if Ram is considering dividing its performance truck lineup into a big-bore go-fast TRX side challenging pickups like the Ford F-150 Raptor and a hardcore expedition side taking on pickups like the Chevrolet Silverado ZR2. The concept Rebel OTG was powered by the 3.0-liter V6 EcoDiesel with 260 horsepower and 480 pound-feet of torque, which would be another big differentiator on a showroom floor. Or, as C/D muses, this could be a template for a Mopar special edition, something Ram can test the waters with before committing. Or, as with so many other patents, it could be nothing. If nothing else, it's nice to see Ram still thinking about it. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.