2021 Ram 1500 Classic Warlock on 2040-cars

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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford F-Series Super Duty earns Truck of Texas award

Texans love their pickup trucks, which you already knew. That means the Texas Auto Writers Association and its "Truck of Texas" award is a big deal. And the latest trophy goes to the 2017 Ford F-Series Super Duty. The pickup truck managed to snag TAWA's award at the 2016 Texas Truck Rodeo. The award marks the 13th time Ford's F-Series has been named the pickup king of the Lone Star State. Roughly 70 journalists converged outside at the Longhorn River Ranch, just outside of Austin, TX, for the 23rd annual Texas Truck Rodeo where a host of Ford's vehicles won awards. In addition to the F-Series Super Duty being named the "Truck of Texas," the 2017 Ford Super Duty won the Heavy Duty Pickup Truck award, while the 2017 Ford F-150 with the 3.5-liter EcoBoost V6 engine won the Best Powertrain award. The journalists also awarded Ford for having the "Truck Line of Texas." Ford wasn't the only winner at the Texas Truck Rodeo, as Nissan brought home five awards, including one for the 2017 Titan in the fullsize pickup category and one for the Armada in the SUV segment. Ram also won a few accolades with its trucks. The 2017 Ram 1500 won for being the most luxurious pickup truck, while the 2017 Ram 2500 Power Wagon won the off-road pickup truck award. Last year, TAWA named the 2016 Nissan Titan XD the Truck of Texas, but Ford's all-new F-Series Super Duty managed to keep the Japanese automaker's full-size offering at bay. For the 2017 model, Ford placed aluminum body panels into the F-Series Super Duty's body, which not only shed weight, but also make the truck stronger. Scroll down to see the entire list of TAWA's winners from the 2016 Texas Truck Rodeo. Truck of Texas: 2017 Ford Super Duty SUV of Texas: 2017 Nissan Armada CUV of Texas: 2017 Volvo XC90 Truck line of Texas: Ford Motor Co.

Stellantis moves to set up its own lending unit

Stellantis is buying Houston-based auto lender First Investors Financial Services Group to set up its own finance arm in the U.S., a move that should support sales and eventually boost profit. The only major traditional automaker in the U.S. without its own finance company agreed to pay $285 million to a group of investors led by Gallatin Point Capital and Jacobs Asset Management, according to a statement. The transaction is expected to close by year-end. Stellantis was formed via the merger between Fiat Chrysler and PSA Group early this year. Carlos Tavares, the PSA boss who became the combined company’s chief executive officer, called the deal to acquire First Investors a milestone that will increase earnings and enhance customer loyalty. “Direct ownership of a finance company in the U.S. is a white-space opportunity which will allow Stellantis to provide our customers and dealers a complete range of financing options,” Tavares said Wednesday in the statement.  Having an in-house finance company has helped rivals General Motors Co. and Ford Motor Co. pad profits, especially during the global semiconductor shortage that has limited production and crimped sales. GM bought subprime lender AmeriCredit Corp. in 2010 and renamed it GM Financial. The operation generated a $2.76 billion profit in the first half -- roughly a third of the companyÂ’s adjusted earnings before interest and taxes. Trouble for Santander? The First Investors acquisition could spell trouble for Chrysler Capital, the operation that Santander Consumer USA Holdings Inc. and Chrysler set up in 2013 before the U.S. automaker completed its merger with Fiat. In a statement, Santander Consumer said itÂ’s committed to supporting Stellantis through the term of their existing agreement and its transition. Santander Consumer will also have “ongoing conversations with Stellantis about long-term mutually beneficial opportunities beyond 2023,” the company said, adding that its consumer business remains strong and has “delivered solid results for our shareholders.” This, along with support from its parent company, will allow the lender to “pursue additional opportunities as they arise.” The lenderÂ’s U.S.-listed stock fell 1.5% in New York trading Wednesday after Bloomberg reported Stellantis was preparing to announce a new finance partner. Stellantis shares rose as much as 1.3% in Paris trading Thursday.