2021 Ram 1500 Classic Tradesman on 2040-cars

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2019 Ram Heavy Duty gets new face, 1,000 lb-ft Cummins and the towing crown

We've seen uncovered images before in spy shots, but here are the official images and word on the 2019 Ram Heavy Duty pickups. Ram dropped so much verbiage on new features that we'd need the truck's 7,680-pound max payload rating to haul the press releases, so dig in. We'll start with that max payload rating, and the 35,100-pound tow rating. Gimlet-eyed truck watchers will note the Ram HD's max tow rating is exactly 100 pounds more than that available on a Ford Super Duty, meaning the Auburn Hills clan takes the "best-in-class" mantle for a few months. The other big number: 1,000 pound-feet of torque from the high-output version of the 6.7-liter Cummins inline-six turbodiesel, a 70-lb-ft increase over the 2018 Ram 3500 HD. Completing the specs at the top, that HO motor produces all that torque at 1,800 rpm, and makes 400 horsepower at 2,800 rpm. One step down, the standard-output 6.7-liter Cummins puts out 370 hp and 850 lb-ft. Thanks to developments like a compacted graphite iron block, lighter pistons, hollow camshaft, and new forged connecting rods and bearings, the Cummins engine has lost more than 60 pounds. The entry-level motor is a 6.4-liter Hemi gas-powered V8 with an unchanged 410 hp and 429 lb-ft. 2019 Ram Heavy Duty View 12 Photos The HO Cummins pairs to an Aisin AS69RC six-speed transmission, with upgraded hardware and programming for better shifting and oversight of the gravity-warping torque. The regular Cummins mates to a "significantly upgraded " version of the in-house 68RFE six-speed automatic. The 6.4-liter Hemi works with the well-known TorqueFlite 8HP75 eight-speed automatic, bolstered for heavy duty obligations, the first time the eight-speed makes an appearance in a Ram HD. A column-mounted shifter works the gearsets on the Cummins-equipped rigs, a rotary dial on the center stack controls the shift-by-wire eight-speed. The Cummins motors come with two 220-amp alternators. The Hemi V8 gets a 220-amp and a 160-amp alternator, which Ram says is the "first gas-driven application of its kind in either class." There will be six trims available: Tradesman, Bighorn/Lonestar, Power Wagon, Laramie, Laramie Longhorn, and Limited. The HD trucks don't share any exterior sheetmetal with the light-duty 1500, and each trim is known by different grilles, bumpers and wheels.

Ram Revolution wants your ideas for electric 1500 pickup

Last week, we reported that Stellantis had trademarked the term “Ram Revolution,” and that it was a potential clue to what the pickup brand would name its upcoming electric 1500 truck. Today, we learn from Ram itself that Ram Revolution is not necessarily the name of a product, but rather a program to gather input for what that product should be. Ram has launched RamRevolution.com in order to do just that, as well as to keep customers apprised of its progress as it works toward the launch of its “1500 Battery Electric Vehicle” in 2024. The accompanying images you see here are RamÂ’s concept for the upcoming EV, which will incorporate learnings from Ram RevolutionÂ’s crowdsourced feedback. Ram is also launching a Ram Real Talk Tour, in which it will solicit “a series of year-long conversations with consumers at various events to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.” Have ideas for what you want your electric Ram 1500 to be, do or look like? Ram wants to hear them. Regardless, Ram says the truck will be “powerful and capable,” and able to perform the regular pickup duties of towing. We already know that it plans to use its STLA Frame EV platform to underpin the 1500 BEV, with a battery capacity up to 101-118 kWh and providing up to 500 miles of range. Ram also says it “will push past what competitors have announced and what customers expect, to deliver a fuller portfolio of technology with more range, power, productivity and convenience.” With products like the Ford F-150 Lightning, GMC Hummer EV, Chevy Silverado EV, Rivian R1T, Lordstown Endurance and other electric pickups all coming to market, Ram has its work cut out for it. “Launched as a standalone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Ram CEO Mike Koval, Jr.  “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.” This Ram 1500 BEV will be the brandÂ’s first big step into the electric age (itÂ’s already taken a small step with plans to launch the ProMaster EV in 2023), with all of its truck and van segments offering electrified variants by 2030.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.