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Auto blog
Porsche turns up boost on 911 range with new Turbo and Turbo S
Tue, Dec 1 2015You didn't honestly think Porsche would stop with just a turbocharged Carrera and Carrera S, did you? No, that'd be silly. Of course Stuttgart had to follow up those two smash hits with a new Turbo and Turbo S. Naturally, both cars build on the 370-horsepower Carrera and 420-horsepower C2S. The base Turbo offers 540 horsepower and starts at $160,195, while the Turbo S packs 580 horsepower and demands an extra $28,900. Adding a folding fabric top to either model will drive the cost of entry up by $12,300, regardless of output. For those keeping track at home, that's a 20-horsepower bump for both vehicles over the previous models, while the Turbo's price jumps by $8,100 and the Turbo S will cost an extra $5,400. In terms of actual performance, the Turbo hits 60 in just 2.9 seconds and will carry on to 198 miles per hour, a one-tenth and three-mph improvement over the current car. Going for the Turbo S will only shave a tenth of second off the 60-mph sprint, although you'll pick up an extra seven mph on the top end. That compares favorably to the current car, which takes 2.9 seconds to get to the magic six-oh and stops accelerating at just 197. The stopwatch improvements are only part of the story. Porsche claims the new dynamic boost function will maintain turbo pressure during sudden throttle load changes, like you might experience when pushing the 3.8-liter, twin-turbocharged flat-six hard. That means snappier throttle response. As with the current 911 Turbo and Turbo S, Porsche's excellent dual-clutch transmission is the only way to fly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Both cars also get Porsche's Sport Chrono Package and Porsche Active Suspension Management as standard, while upgrading to the Turbo S will add Porsche Dynamic Chassis Control and carbon-ceramic brakes. While there's lots of free hardware, we're betting Porsche's options catalog will remain just as robust. As for the design, you can expect the same look shown on the new, turbocharged 911 Carrera, albeit with some Turbo and Turbo S exclusives. 20-inch wheels are standard, with super-wide rubber in the back – Porsche doesn't list tire specs, but the rear hoops are 11.5-inches wide. Both the 911 Turbo and Turbo S will get their big debut at the 2016 Detroit Auto Show. Naturally, we'll have much more then, including live photos from the show. In the meantime, read on for the official press release from Porsche.
Porsche 911 Targa leaks out ahead of Detroit debut
Mon, 13 Jan 2014With the doors of Cobo Center opening for the 2014 Detroit Auto Show this morning, Porsche is set to reveal its new 911 Targa in a matter of hours. But before it gets the chance, the first batch of images have already leaked out, courtesy of Chinese car site autohome.com.cn.
As expected, the new Targa appears to ditch the complex sliding glass roof panels that adorned recent versions of the semi-convertible 911 in favor of a more back-to-basics approach. An entirely removable roof panel opens up the sky, backed by a metallic B-pillar hoop in front of a large curved-glass rear window.
We'll have to wait just a little longer for the full scope of images and all the official details, but we're expecting the new Targa to carry most of the same technical specifications as the 991 on which it's based. Watch this space for more.
Porsche has doubled US sales to women [w/videos]
Wed, 21 Aug 2013Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.