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Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Porsche to expand range, Ferrari fighter a possibility

Porsche has something new on the way; not just the Cayman GT4 or 911 GT3 RS from the 2015 Geneva Motor Show, but a completely different, seventh model line. Unfortunately, the company is keeping mum about what exactly it has on the way. Porsche chairman Matthias Muller (pictured above) snuck the announcement into his speech during the brand's recent press conference. "For example, in the not too distant future we will present a seventh model series. But I am not yet able to tell you exactly when this will happen. There are already promising plans, but no board decision yet." Separately, Muller also indicated that the brand didn't want to set targets too far beyond 2018, which hints when this new vehicle might be unveiled. To lend one more possible clue, the boss said, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles." With the absence of any more facts, speculation is filling the vacuum. Bloomberg posits that this could be Porsche's rumored competitors against Ferrari or Tesla. An electric model is rumored for 2019 with up to 600 horsepower and 300-mile range. "Tesla has built an exceptional car," Muller said, according to Bloomberg. "They have a very pragmatic approach and set the standard, where we have to follow up now." The model could also be the once-confirmed and reportedly-canceled Ferrari challenger to slot between the top 560-hp 911 Turbo S and sold-out, 887-hp 918 Spyder. There is a hole in the lineup in that niche with the latest Ferrari 488 GTB making 661 hp. Of course, there's also the already-spied Pajun four-door as yet another possibility. It's also rumored to hit the market in 2019. Although, some speculation postulates that that this smaller vehicle and the Tesla competitor are actually the same thing. Show full PR text Matthias Muller ? Annual Press Conference 2015 ? March 13, 2015 Ladies and gentlemen, After looking at business year 2014 in detail, I would now like to put my focus on 2015 and the medium-term future. The new business year started extremely well for Porsche. We were able to follow up on the success of the previous year with good delivery figures. By the end of February, we had already delivered 31,000 new vehicles to our customers worldwide. This is approximately a third more than the first two months of 2014. These figures are particularly pleasing because the global environment has not improved and is anything but easy.

It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.