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Noted Porsche collector Magnus Walker learns what a TED Talk is firsthand

Porsche collector Magnus Walker has the name and looks of a Viking, but once he starts talking about his life story and what drives him, he's an absolutely fascinating guy. Walker recently gave a Ted Talk at a Tedx conference at UCLA and claimed he didn't really understand the idea behind the speeches. You would never know it, though. Walker is as gifted a speaker as he is a talented restorer of some seriously cool Porsches.
Walker's talk is titled "Go with Your Gut Feeling," and it amounts to his autobiography. He recounts his birth in England, dropping out of school at 15 and moving to the US at 19. Once in Los Angeles, he started selling second-hand clothes and grew it into a fashion business.
Of course, what makes him interesting to us is his passion for Porsches. He fell in love with them when he saw a white 911 as a child at the Earl's Court Motor Show in England, but Walker waited until the '90s to buy his first one. From there he started racing and eventually restoring them. Since the documentary Urban Outlaw about him was released, Magnus has become famous for the love of the brand.

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.