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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Autocar pits Porsche 911 Turbo S against Formula 4 racer

There is a long-running argument among performance car fans: power vs. weight. In one corner you get cars generally with small engines making modest numbers but able to corner like they are telepathic, and in the other there are big thumping mills that are rocketships in a straight line but lumber in the turns. Autocar takes an interesting look this continuum in a recent video pitting a 552-hp Porsche 911 Turbo S against a 185-hp Formula 4 racecar. It hopes to find whether the Porsche's huge power advantage is enough to defeat the better grip and aero offered by the nimble racer.
There's no doubt that the Porsche is an utterly fantastic road car. The 911 Turbo looks mean with all of those intakes to suck in cool air, and it backs up the posture with huge amounts of grip available thanks to its all-wheel drive-system. However, at 3,538 pounds, it's a bit of a porker compared to the 1,135-pound Formula 4 car. The open-wheel car boasts just a 2.0-liter naturally aspirated four-cylinder from Ford and a six-speed sequential-manual gearbox, but it has loads of downforce to make up for it.
It shouldn't be a surprise that the formula car wins in the corners. After all, that's what it's made for. So do you think the massive horsepower superiority of the Porsche is enough to even the playing field? Scroll down to watch the video and find out, and even if you're not curious of the winner the 911 does some mean powerslides.

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.