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Techart Porsche 911 Targa 4S is a tuner's attempt at being tasteful

We've not been terribly nice to the aftermarket tuners of the 2015 Geneva Motor Show. That's largely because they don't deserve our kindness. Techart, though, is not going to be the subject of derision, largely because aside from painting this Porsche 911 Targa a particularly lurid shade of yellow (and finding seat upholstery and trim to match), the changes aren't particularly offensive. Hell, paint it black, silver or red, and it'd just look like a more aggressive Porsche. That's largely because it is. Techart has behaved itself, fitting a brand new body kit featuring a new rear spoiler, diffuser, front splitter and side skirts, and replacing the much of the interior componentry with carbon fiber and aluminum components. The tuner doesn't mention the exact name of the shade used both inside and out on this Targa, although those with more conservative tastes will rest easy knowing that "stylistic harmony with standard or Techart individual paint is guaranteed." Techart's deft aesthetic treatment hides a similarly light tweaking under the sheetmetal. This car features a new exhaust system, complete with four staggered exhaust pipes that have been finished in black chrome. And that's it. There aren't 17 turbos or a new intake manifold crafted from free-range ivory. It's the same 400-horsepower flat six found in a normal Targa 4S. Techart has fitted its own springs, although it doesn't tell us how much (or even if) the ride has been lowered. 21-inch alloys round out the more practical changes. Check out our full gallery of live images of Techart's latest creation, direct from Geneva. Related Video: News from the TECHART world 03.12.2014 TECHART for the Porsche 911 Targa 4 models Closed roof – open driving pleasure. TECHART Automobildesign sharpens the character of the seventh Porsche 911 Targa 4 generation. Using the right mixture of restraint and emphasis the TECHART Aerodynamic Kit transfers the sportive TECHART design language to the unmistakable lines of the four-wheel drive sports car. TECHART Formula IV light-alloy wheels in 21-inch communicate aesthetic innovative capacity all around. Interior refinement specialists of the TECHART in-house saddlery use precise handiwork to translate the exterior design elements stylistically into the vehicle's interior. TECHART Aerodynamic Kit for die Porsche 911 Targa 4 models. Porsche 911 silhouette. Wide body with active taillight strip. And of course a glass roof with iconic aluminium bar.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

'Latest production version' of Porsche 918 shown off on Twitter

Porsche posted a picture of what it is calling "the latest production version" of the 2015 Porsche 918 Spyder on Twitter. It looks like the gasoline-hybrid supercar is being driven sportively on some California back roads during Monterey Speed Week.
Whatever updates were made to this version aren't visual (except for the paint), as the one Chris Harris drove last spring and another seen hot-weather testing in Nevada both had production bodies. We presume the changes are relatively minor and more than skin deep - perhaps brake calibration, suspension tuning or tweaks to the powertrain - but Porsche didn't release any more information.
The 918 Spyder is Porsche's latest supercar, which will compete with the LaFerrari and the McLaren P1 hybrid supercars. The Porsche may be the underdog of the group when considering horsepower, acceleration, top speed and price, but the 887-horsepower brute has the most advanced hybrid drivetrain of the three.