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Porsche has doubled US sales to women [w/videos]
Wed, 21 Aug 2013Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.
Motor Trend puts Chevy Camaro Z28 and Porsche 911 GT3 Head 2 Head
Mon, Dec 29 2014Motor Trend admits, "This is an unfair comparison." But that doesn't make it any less fun to watch when they pit a Camaro Z/28 against the Porsche 911 GT3. The former has a 7.0-liter V8 with 505 horsepower and 481 pound-feet of torque shifted through a six-speed manual. The latter has a 3.8-liter flat-six with 475 hp and 324 lb-ft shifted through a seven-speed dual-clutch transmission. Yet those are only the little disparities – the big disparities are mass and money: the Camaro weighs 3,882 pounds and costs $76,150 as-tested, the Porsche weighs 3,267 pounds and costs $145,785. But they're both about hardcore performance, so MT takes them out on the street, to the drag strip, to the parking lot for figure eights and a skidpad test, and finally to Big Willow for Randy Pobst to give his professional assessment. Remember when a lotta people spent a lotta time debating Pirates vs. Ninjas? This is like that, only it's the "haul-ass good-time car" vs. the "track surgeon." Enjoy the debate in the video.
Ruf RGT 4.2 offers 518 hp of naturally aspirated power
Thu, Mar 5 2015Ruf has a reputation for building some fast interpretations of the Porsche 911, and the company's latest RGT 4.2 at the Geneva Motor Show provides an interesting point of comparison compared to the new GT3 RS that's debuting there. In terms of pure power, the Ruf wins out. The company crafts a flat six with 4.2-liters of displacement making 518 horsepower and 369 pound-feet of torque with a top speed of 200 miles per hour. In contrast, the latest GT3 RS gets 500 ponies and 338 lb-ft of twist from its direct-injected 4.0-liter mill. Depending on your desires, the RGT 4.2 might have the preferred gearbox too with its six-speed manual versus the Porsche's PDK. Styling is also going to come down to personal tastes between these two. The RGT 4.2 has an almost old-school racing look with its bolted-on fender flares, five-spoke wheels, thick carbon fiber rear wing and lower front air dam. Inside, there's also an integrated roll cage. The RS, on the contrary, appears thoroughly modern with its big fender intakes at the back, slashes just behind the front wheels, CFRP hood and magnesium roof. Check out Ruf's naturally aspirated monster on the Geneva show floor in the gallery, above. The RGT 4.2 maintains a long tradition of Ruf supercars with its outrageous driving performance. Unveiled in 2000, the first RGT was characterised by its powerful, torquey normally-aspirated flat-six engine. With a significantly reduced all-up weight and sports-oriented suspension system, the RGT was an extremely impressive driving machine.Now, in 2015, the RGT remains true its original concept, though its external appearance is clearly more athletic. The wheel arches are more bulbous and the front facade presents huge round air intakes for more effective cooling. The chassis is reinforced by RUF's hallmark Integrated Roll Cage (IRC). Propulsion is provided by its virile 4.2-litre six-cylinder, normally-aspirated engine, developing 525bhp and 500Nm of torque, featuring dry sump lubrication with external oil tank. A proper driving machine for sure POWER 525 PS / 386 kW @ 8.370/min TORQUE 500 Nm @ 5.820/min DISPLACEMENT 4178ccm TRANSMISSION 6-speed manual gearbox TOP SPEED 322 km/h FUEL CONSUMPTION urban 19,8 l/100km non-urban 9,8l/100km combined 13,6 l/100km CO2 emissions 317g/km Effizienzklasse G Related Video: