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McLaren rules out Porsche Cayman competitor

McLaren has gone downmarket with the introduction of its new Sports Series, but don't expect it to go any lower than that. So while the 570S goes up against the Audi R8 and Porsche 911 Turbo, the likes of the TT and Cayman can rest easy. Speaking with Autocar, McLaren designer Robert Melville ruled out the prospect of developing a sports car positioned lower than the Sports Series. Melville dismissed the idea of a Cayman rival from Woking as "a step too far" and "not exclusive enough" for McLaren. "You look at Ferrari. They are coming from very high end. [The 570S] is stretching us down to R8s and 911s and is as low as we'd want to come." The limit may be dictated, more than anything, by the building blocks. The newly introduced Sports Series adopts the same essential hard points as the higher-end Super Series (650S) and Ultimate Series (P1). Like its more expensive siblings, it features a 3.8-liter twin-turbo V8 mated to a seven-speed dual-clutch transmission and bolted to the back of a carbon monocoque chassis. Only instead of selling for $265k like the 650S or over $1 million like the P1, the 570S will retail for under $190k. Volume is how the manufacturer aims to make up the difference. In fact McLaren stands to generate as much revenue (if not necessarily the same profit margin) selling 2,500 units in the Sports Series each year as it has producing all 375 examples of the P1. Making those same building blocks available at a lower price point – or developing an entirely new set – would be an entirely different proposition... one which McLaren is evidently less than keen to undertake. So while we can look forward to new versions of the Sports Series to follow – including Spider and GT variants soon to follow – more commonplace stablemate appears to be off the table. Related Video: Featured Gallery 2016 McLaren 570S: First Drive View 34 Photos News Source: AutocarImage Credit: Copyright 2015 AOL McLaren Porsche Performance Supercars mclaren 570s mclaren sports series

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

VW close to decision on selling Bugatti to Rimac

FRANKFURT — Electric hypercar maker Rimac Automobili and Volkswagen's supercar brand Bugatti are a good technological fit, Porsche's CEO told German weekly Automobilwoche, fueling hopes that a deal between the two could happen soon. British automotive magazine Car last year reported that Volkswagen was on the verge of selling Bugatti to Rimac Automobili, citing sources. In exchange, Porsche, also owned by Volkswagen, would raise the 15.5% stake it owns in Rimac, founded by Croatian entrepreneur Mate Rimac, Car said. "At the moment there are intense deliberations on how Bugatti can be developed in the best possible way. Rimac could play a role here because the brands are a good technological fit," Porsche CEO Oliver Blume said. "There are various scenarios with different structures. I believe that the issue will be decided by the group in the first half of the year," said Blume, who also sits on the management board of parent Volkswagen. Rimac has developed an electric supercar platform, which he supplies to other carmakers, including Pininfarina. Blume also confirmed higher savings targets for Porsche, saying the carmaker plans to support results by 10 billion euros ($12.1 billion) of cost cuts by 2025, up from 6 billion previously. Related Video: