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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche unlocks secrets of its mid-engine 911

Porsche is beginning to realize that it's sitting on a goldmine of automotive history with its secret vault full of rare cars. Autoblog toured it a few months ago, and we were amazed at all of the curiosities hidden inside. Now, it's starting to let more folks in thanks to a new series of YouTube videos. The first covered the 965 prototype that shoved a water-cooled, Audi V8 into one of its cars. Next up, a mid-engine 911 that acted as the powertrain test mule for the Boxster.
The Porsche 911 is inextricably linked to its rear-engine layout. They go together like peanut butter and jelly. However, at the time Porsche was developing the Boxster, the company didn't want to lay all of its cards out of the table during testing. As opposed to using camouflage, it put a whole different car on top. The prototype looked just like any other 911 Targa of the day, but the biggest giveaway that something was amiss was the heavily tinted rear window. By obscuring it, inquisitive journalists couldn't peak at the new engine that replaced the backseat.
It might not look like anything too important on the outside, but this is a major piece of Porsche Boxster history underneath. Scroll down to watch the video about this fascinating prototype.

Porsche 911 GT3 RS revealed in patent photos

Porsche has been taking its time developing the most hardcore 911 models for the latest 991 chassis. While the GT3 has been on the market for a little while, it suffered from some teething issues. The 911 GT3 RS is certainly on the radar since being spotted testing, but it's always better to get a look at a new car without all of the camo to hide the coolest parts. Thankfully, Car in the UK has some patent photos of the RS ahead of its debut, and they show off one mean-looking 911.
The first thing that you notice about the RS is that Porsche clearly isn't afraid to rework the latest 911's shape for its track-focused version. Each piece is slightly resculpted to squeeze the most out of it. Up front, the air dam has the same shape to the earlier photos. They also both highlight the upcoming model's tiny air inlet at the tip of the hood, the massive intakes in the rear fenders and general design of the rear wing with a ducktail underneath. The bubbled roof is much clearer here, where it was disguised in spy shots. You can also spot the slashing fender gills behind the front wheels that are a completely new feature.
The GT3 RS is the ultimate naturally aspirated 911 for the street, but according to Car, Porsche aims to take that even farther with the latest model. If these are the looks, then it's working. Unfortunately, the new version's powerplant remains a mystery. Though, given all the changes to the bodywork, the engine is almost surely getting tweaked over the 475-horsepower GT3. The RS is rumored to hit the road and be screaming down the track in 2015.