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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

A beastly 1979 Porsche 930 is unleashed by Petrolicious

The 911 Turbo held a special place in Porsche's lineup for decades. Much of the mystique came from its performance potential, but that huge capability also required a deft hand and foot to keep things in check. These days even the most basic 911 packs turbos, but Grant Karnes and his 1979 Porsche 930 demonstrate why the early models remain classics in the latest video from Petrolicious. Karnes says he gets attention from everyone he passes in his 930, and it's easy to understand why. Even before the coupe comes into view, the upgraded, turbocharged engine pops and crackles with a wonderfully raw sound. People then see the Porsche's classic combination of wide fenders and a big rear spoiler. Karnes also adds a vintage racing vibe with Martini decals on the hood and doors, and his license plate tells folks exactly what kind of machine this is. Plus, if you happen to spot this car at night, the exhaust can shoot bursts of flames. Porsches are a fairly common subject in Petrolicious' videos, and they run the gamut from well-worn classics to heavily modded canyon carvers. Karnes' 930 leans more in the latter direction but still maintains a vintage look. He promises the coupe is always exciting to drive, and this clip does a fantastic job of showing why. Related Video:

A few pre-race notes and a lot of photos from the 24 Hours of Le Mans

The 82nd running of the 24 Hours of Le Mans is on.
Audi has won 12 of the last 15 events, the scion of Auto Union is trying to make it 13 this year. To do so, it will have to overcome a situation faced only three other times during its dominance of La Sarthe: underdog status. Toyota has won the first two races of the year and claimed pole for this race, the rumor being that this year it's Toyota's race to lose.
And then there's Porsche. It's been 16 years since the Stuttgart brand raced on the top rung at Le Mans, three years years since it announced its return, just a year since it acquired Mark Webber in a signing that wasn't subtle and a few months since we got eyes on the 919 Hybrid.