2013 Porsche Cayenne Turbo Diesel on 2040-cars

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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Paul Walker's accident due to 'speed, and speed alone'

Following an investigation into the crash that killed Fast and Furious star Paul Walker and driver Roger Rodas, an unnamed law enforcement source told the Associated Press that there were no signs of mechanical failure on the Porsche Carrera GT that was destroyed in the accident.
The report from The Huffington Post claims the officer in question blamed "speed, and speed alone" in the fatal accident. The same report ruled out the presence of debris in the road, which may have caused Rodas to lose control of the V10-powered super car.
Engineers from Porsche are traveling to California to investigate the accident with the help of the Carrera GT's on-board data recorder. Until then, investigators won't speculate on the car's speed at the time of the wreck.

Porsche 911 Targa 4S special makes us want to go Dutch

There's a long list of things that make us love the Netherlands, and not all of them involve activities that would be illegal in most of the United States. Like this latest special edition Porsche 911, for example. Unveiled at AutoRAI 2015 – Holland's premier car show that opened last week – the Porsche 911 Targa 4S Exclusive Edition celebrates the 50th anniversary of Zuffenhausen's iconic partial convertible. It's decked out in Gulf blue, but instead of contrasting with bright orange, nearly everything else on this special Elfen is blacked out: The 20-inch Fuchs-style alloys, the throwback quarter-panel racing stripes, the LED headlight frames... everything but the signature Targa roof bar, which keeps its brushed metal finish. The interior is rather more subdued than you'd find on most special editions, with throwback houndstooth fabric seats and silver stitching. Power comes from the 3.8-liter boxer-six driving 400 horses to all four wheels through a seven-speed dual-clutch transmission. The Sport Chrono Package Plus, a sports exhaust, adaptive suspension and Bose audio system are all fitted as standard. Options include carbon-ceramic brakes, a seven-speed manual transmission and a 30-horse Powerkit. As the name suggests, though, this is a rather exclusive edition indeed. All fifteen examples will be made available exclusively in the Netherlands, priced from ˆ223,230 with the PDK or ˆ229,500 with the manual. That's more than you'd pay for a 911 Turbo Cabrio in the same country, and works out to more than $240k at today's conversion rates. Related Video: Speciaal voor Nederland: Porsche 911 Targa 4S Exclusive Edition - Zeer exclusief uitgevoerde 911 Targa 4S in Gulfblauw - 15 exemplaren om 50 jaar 911 Targa te vieren - Debuut op de AutoRAI Leusden, 16 april 2015 – Porsche Nederland presenteert op de AutoRAI 2015 de 911 Targa 4S Exclusive Edition. Dit model wordt in een oplage van 15 exemplaren door Porsche Exclusive geproduceerd om '50 jaar Targa' te vieren. Alle modellen zijn uitgevoerd in het herkenbare Gulfblauw met accenten in hoogglans zwart en lichtmetalen wielen in het klassieke 'Fuchs-design'. Elke 911 Targa 4S Exclusive Edition wordt geleverd met een fotoboek van de auto en het productieproces. Aansluitend aan de AutoRAI start de levering. De 911 Targa 4S Exclusive Edition is er vanaf ˆ 223.230. De 911 Targa 4S Exclusive Edition is speciaal voor de Nederlandse markt ontwikkeld ter ere van 50 jaar Targa.