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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

911 beware! Porsche testing new top-trim Boxster

The Boxster and Cayman are like the scrappy siblings compared to their star brother – the Porsche 911. And now it looks like the rivalry is about to get even more serious, as our spies have captured this hotted-up Boxster doing some winter testing. We've already seen Porsche evaluating a higher-performance version of the Cayman, rumored to be called the GT4. It would reportedly offer a taste of the thrills of the 911 GT3, but at a lower price. The coupe appears to have a convertible twin in this Boxster prototype. The biggest giveaway of their possible relationship is the shared front bumper with larger intakes and an extra opening at the tip of the hood. Although, this one lacks the Cayman's big, rear spoiler in favor of a smaller decklid unit. The good news for fans of shifting for themselves is that this tester is fitted with a manual transmission, according to our spies. Being a prototype, though, there's no guarantee that the gearbox makes it to production. At least in Cayman trim, these higher performance models might use a tuned version of the 3.4-liter flat-six with between 370 and 400 horsepower. Though, an earlier rumor suggested that a turbocharged four-cylinder could sit behind the driver. Until we know for sure, glance at the gallery to see a Porsche that might try to challenge its big brother.

Take a POV hot lap in the Porsche 918 Spyder

That title about says it all. This is a hot lap of the Circuit of the Americas in Austin, TX, with Porsche Works Driver Patrick Long at the wheel of a Porsche 918 Spyder. The camera is basically showing us everything that Long sees, making this not just one of the coolest 918 videos we've seen, but also one of the neatest laps of CoTA.
As Long peers through the bends, so will you. You'll see him fight the wheel, and find out just how difficult it is to hustle this hybrid hypercar around a world-class track at speed. It's pretty darn entertaining. There are also a few scattered shots of the 918's exterior just to break up the interior awesomeness, although we aren't exactly complaining about those. Take a look below for the short video from Porsche.