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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

How Porsche got Patrick Dempsey into the driver's seat for Le Mans

How do you get to Carnegie Hall? Practice, practice, practice. Ask Patrick Dempsey and he'll likely tell you the same secret for landing a role on a hit TV show or, for that matter, driving a Porsche in the 24 Hours of Le Mans.
That's because, like McQueen and Newman, Dempsey has earned his place in that rarified field of actors who also race. He's competed in Baja and Grand-Am, co-owns an IndyCar team, and this year returned to Le Mans where he and his teammates Joe Foster and Patrick Long finished fourth in the GTE-Am class behind the wheel of their Porsche 911 RSR.
It's a grueling race, and the fluid transition between drivers behind the wheel is a key element to success. Check out the satirical video below to see how Dempsey and company got ready.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.