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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

McQueen's Porsche 917 from Le Mans races to the auction block

Steve McQueen may have been the headline actor of the motorsport cult classic film Le Mans, but we all know who the real star was. Or rather, what: the Porsche 917. More specifically, it was the Gulf-liveried #22 - not McQueen's #21 - that won the race, making it one of the most iconic cars ever to drive across the silver screen. And now it's going up for auction.
This 1969 Porsche 917K, chassis 917-024, has a storied history both on and off the screen, even if it didn't win any (off-screen) races of note. This example was the first 917 to be campaigned in an actual race when Porsche handed it to Jo Siffert to drive against the Ferrari 312P and Ford GT40 at the Spa-Francorchamps 1000 Km race in 1969. Siffert found the early example too unstable and ultimately drove an earlier 908 to the checkered flag, but after 917-024 set the fastest time at the following year's Le Mans test day, Siffert acquired it outright.
The Swiss racing driver loaned the car to Solar Productions for use in the film, after which it returned to Siffert's collection until he was killed in an F1 exposition race at Brands Hatch in 1971. In a testament to how much he loved the car, it was 917-024 that lead the funeral procession. The car subsequently fell off the radar until it resurfaced in 2001 as one of the greatest barn finds of the new millennium. Now fully restored and resplendent in its original baby blue and orange, 917-024 is headed to the auction block at Pebble Beach where you can be sure that Gooding & Company will bring in a suitably high price for arguably the most iconic example of one of the most iconic Porsches of all time.

NYT profiles Blue Nelson, a reclusive and interesting CA car collector

If it weren't for his Dale Earnhardt Sr. looks, Blue Nelson could be one one of those soft-spoken, nondescript guys whom you meet briefly and never learn much more about. However, as The New York Times shows in a recent profile and video, behind closed doors, Nelson keeps a fascinatingly eclectic collection of automotive oddities and vintage bicycles.
While his main career is in the movie industry, Nelson's other job is as a car hunter. He takes on clients searching for a specific model and helps them find and restore the dream vehicle that they're after. Hiring him takes some dedication, though, because Nelson doesn't advertise his services. "If people want to find me, they know how to find me," he says in the video.
Beyond being an automotive private detective, Nelson has a fantastically varied collection of vehicles of his own. He likes to have models that people don't usually see, and his garage holds a classic Chrysler New Yorker and an extremely rare Rometsch convertible. Although, the one that means the most to him is the 1962 Porsche 356 convertible that Blue came home in as a baby. Check out the video to learn more about Nelson and his philosophy about forming a bond with a car.