2004 Porsche Cayenne Turbo Sport Utility 4-door 4.5l V8 Twin Turbo 450hp on 2040-cars

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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Porsche recommits to Le Mans through 2018

Porsche is back at the forefront of sports endurance racing, and it has no intention of leaving anytime soon. The German automaker announced that it will stay in the LMP1 class of both the 24 Hours of Le Mans and the FIA World Endurance Championship through the end of 2018. So its rivals can look forward to a good three more years of heated competition at least. After winning at Le Mans a record 16 times, Porsche dropped out of competition for top honors in 1998. It returned to the front of the grid last year with the 919 Hybrid, winning the 6 Hours of Sao Paulo at the end of its debut season. Its greater victory, however, came earlier this summer when the revised version took a dominant 1-2 finish in the famous French endurance race. That put the team from Weissach in the lead for the World Endurance Championship, which it (spoiler alert!) further extended this weekend with another 1-2 finish in the inaugural 6 Hours of Nurburgring. "Motorsport is an important part of Porsche's brand identity – but not an end in itself. Racing has got to help the technology of future road going sports cars," said Porsche chief Matthias Muller in the statement below. "It was the revolutionary efficiency regulations that convinced us to return to top-level motorsport for the 2014 season. That we have managed to take the crown jewels of endurance racing in only our second year, with a one-two result in Le Mans in 2015 with our highly innovative and complex 919, is an outstanding testimony to the people in the Weissach research and development centre. The competition bears fruits and we see further potential for future synergy between the racing and road car programmes. This is why we have extended the programme." FIA World Endurance Championship (WEC) and 24-Hours of Le Mans Porsche confirms LMP1 programme up to end of 2018 Stuttgart. Porsche continues racing into the future with the 919 Hybrid: The board of Porsche AG has decided to extend the Le Mans prototype programme until the end of the 2018 season. With its ground-breaking concept – a downsizing turbo engine and powerful energy recovery systems, combined with an extreme lightweight design – the racing car with a performance of around 1,000 hp serves as a research laboratory for future sports car technology. Matthias Muller, Chairman of the Executive Board of Porsche AG, said: "Motorsport is an important part of Porsche's brand identity – but not an end in itself.

This is how the new turbo Porsche 911 Carrera sounds

We have our first audio sample of the turbocharged flat-six engine in the standard Porsche 911 Carrera. By way of reminder, the boosted 3.0-liter engines will put out 370 horsepower and 331 pound-feet of torque in entry-level guise, 420 ponies and 368 lb-ft in the S models. To our ears, it sounds good. Yes, it's a commercial, true, we don't know what audio trickery the agency whipped up during post-production. But the sound in the commercial is good. Besides, Porsche knows what it's doing. Every time the brand breaks one of the purist's laws, the 911 accelerates through the wailing and gnashing of teeth to sell better than ever. Heck, the company's own engineers tried to beat the 911 with the introduction of the arguably much better 928, and we see how that turned out. So no matter what we think of the commercial, we have a feeling the sound of the turbocharged standard 911 will remain the same mythical siren to enthusiast ears around the world. On top of that, the new coupe and convertible are quicker, faster, more powerful, and still come with a seven-speed manual transmission if you choose. Porsche might taketh away, but to make up for it they giveth and giveth and giveth. Check out the noises in the video above, and some more of the advanced features on the new 911 in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.