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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.

Porsche 911 puts Turbos on its turbos

Distinct from the turbo-but-not-Turbo Porsche 911, the new high-performance models come to market with either 540 or 580 horsepower, depending on which version of the 3.8-liter, twin-turbocharged flat-six engine you choose. Both figures count as a 20-horsepower bump over the last Turbo/Turbo S, allowing both models to hit 60 in under three seconds – 2.9 and 2.7 seconds, respectively – and in the case of the S, on to a 200-plus-mph top speed. This capability will not come cheap, of course. Before so much as dipping a toe into Porsche's notoriously deep options catalog, the base Turbo will demand a $160,195 check. That's awfully spendy, and things don't improve as you climb up the range. The cabriolet adds $12,300 to that, while the S starts at $189,095. Going topless in the Turbo S will require $201,395. We had no trouble building a Turbo S Coupe up to $211,000 without adding some of the more obnoxious options, like the $1,720 leather air vents. Check out our live galleries of both the new 911 Turbo and the 911 Turbo S at the top of the page. Redefining fast: the new 2017 Porsche 911 Turbo and 911 Turbo S Top model of the 911 range offers more power, fresh design, and enhanced features ATLANTA, Nov. 30, 2015 /PRNewswire/ -- Porsche will be off to a powerful start in 2016 when the 2017 911 Turbo and 911 Turbo S make their debut at the North American International Auto Show in Detroit in January. The top-of-the-line 911 models will be available in both coupe and convertible body styles and are equipped with engines offering 20 horsepower more than before, a sharper design, and enhanced features. The 3.8 liter twin-turbo six-cylinder engine powering the 911 Turbo now develops 540 hp. The increase in horsepower is achieved through modified intake ports in the cylinder heads, new fuel injectors, and higher fuel pressure. The 911 Turbo S now makes 580 hp thanks to new turbochargers with larger impelle. In addition to a higher maximum torque (553 lb.-ft. in overboost compared to 523 lb.-ft. on the Turbo), the Turbo S also has a higher redline (7200 rpm instead of 7000). Porsche is still the only manufacturer to use turbochargers with variable turbine geometry in gasoline engines. The engines now also have a dynamic boost function, which improves throttle response during spirited driving. It maintains the boost pressure during load changes – i.e. when the accelerator pedal is briefly released.