Porsche Boxster S Ruf 3.6 X51 2003 on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video:

Porsche busts out new Boxster GTS and Cayman GTS

Baby 911. The poor man's Porsche. That's what they called the Boxster when it debuted some 20 years ago. They said the same of the first Cayman when it arrived a decade later, but they stopped saying it when the latest iterations hit the scene two years ago. That's because Zuffenhausen's entry-level models have long since stepped out of their big brother's shadow and into their own. And that's all the more true of the new Boxster GTS and Cayman GTS.
Based on the Boxster S and Cayman S, the new GTS models benefit from an enhanced 3.4-liter flat six that produces 330 horsepower and 273 pound-feet of torque in the roadster or 340 hp and 280 lb-ft in the coupe - representing an increase of 15 hp and 7 lb-ft in either model. Both also come with the Sport Chrono package as standard, along with adjustable suspension and 20-inch alloys, blacked out to match the dynamic headlight surrounds and other muted trim.
Those disappointed by the unavailability of a manual transmission in the fire-prone 911 GT3 will be pleased to note that a six-speed manual comes standard, but those enamored of letting a pair of clutches shift themselves seamlessly will want to spring for the optional seven-speed DCT. So equipped and with launch control engaged, the Boxster GTS will rocket from a standstill to 62 miles per hour in 4.7 seconds, while the incrementally lighter, more powerful Cayman will hit it in 4.6. Either way you're looking at a third of a second quicker than the Boxster/Cayman S. There's also a 20-millimeter lowered suspension on offer for track-day enthusiasts.