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Porsche is planning a hybrid version of the 911

Changes at Porsche are coming thick and hot. It's been a few decades since the last major engine technology change – the very dramatic shift from air- to water-cooling. Now we're seeing a turbo shift, in which even pedestrian 911s, Caymans, and Boxsters are being fitted with turbos. Next up is hybrid proliferation throughout the manufacturer's full range. Hybrids aren't new to the Porsche lineup, of course. The Panamera hybrid has appeared in two forms, one in 2012 and one in 2015. Likewise, the Cayenne hybrid was recently upgraded to plug-in spec. The 918 Spyder is also a plug-in hybrid. The 911, Cayman, and Boxster have been left off the hybridization program so far, but that's about to change. The 911 is "next in line" for hybrid tech, says Lutz Meschke, a board member at Porsche AG. That means we'll likely see a hybrid 911 before the fully-electric production Mission E arrives. Every Porsche model will eventually get a gas-electric option, so the Macan crossover and 718 Boxster and Cayman will follow the iconic sports car's lead soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The turbocharged base 911 has fractured critical opinion somewhat, although we loved our first drive of the 2017 911 Carrera with its twin-turbo flat-six engine. Do you fear or welcome the coming hybrid epoch? Let us know in the comments. Related Video:

NFL draft recruits to get Porsche 911s for fastest 40 times

It's fair to say the NFL Combine is a big deal for players entering a draft. Their future quite literally comes down to a series of drills. You a defensive tackle? Better rock out on the bench press. Hoping to be the next great wide receiver? Your vertical better be awesome. And what of the running backs? Well, few drills match the importance of the 40-yard dash. That particular drill will have a renewed importance not just for the RBs, but for other skill positions at this year's Combine, as the three fastest times will be gifted a shiny new Porsche 911. Adidas is offering up the three cars, which ESPN reports are valued at about $83,000 a piece. That means these new recruits won't be rolling around in a Turbo or GT3. They will, however, sport a questionable sense of design, as the German shoe company has fitted a cheetah print, which is meant to match one of the company's new trainers. You can check both the car and the shoe out above. NFL fans, meanwhile, should feel free to head into Comments and let us know who you think will take home a new 911. Related Video:

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.