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Porsche moving all Boxster/Cayman production to Zuffenhausen
Fri, Jul 17 2015The Porsche Boxster and Cayman have been built at a variety of locations over the years. But in its latest announcement, the German automaker has revealed its intentions to bring production of its entry-level models back home to Stuttgart. The decision was announced today as part of a major investment program being undertaken by Porsche. Porsche intends to spend over ˆ1.1 billion (equivalent to over $1.2 billion at current exchange rates) to expand several of its facilities. Those include the factory at Zuffenhausen, the sales and marketing department at Ludwigsburg, and the famed R&D facility at Weissach – all of which would undergo upgrades and renovations by 2020. The biggest component of the wide-ranging plans, however, would ostensibly be the expansion of the Zuffenhausen assembly line. While the Panamera, Cayenne, and Macan are handled largely at a second facility in Leipzig, the 911 is built at the company's historic home at Zuffenhausen, on the outskirts of Stuttgart. The Boxster and Cayman are built there as well, but excess capacity has been outsourced to other facilities: first by Valmet in Sweden, and then at the former Karmann plant in Osnabruck, Germany. That additional off-site production, however, will come to an end starting in August 2016, both for the current models and their replacements. In addition to the expansion of the assembly plant, the Zuffenhausen site will also get a new body shop and engine production facility. In the process, Porsche has also ruled out laying off any workers until 2020. The entire proposal was announced by the company's Executive Board and the General Works Council that represents its employees, but still needs to be approved by the Supervisory Board. Related Video: Executive Board and the General Works Council sign agreement to secure locations Porsche is getting fit for the future: Further flexibilisation, a high level of investments and safeguarding of jobs Stuttgart. The Executive Board and the General Works Council of the Porsche AG have adopted a pioneering package of measures for the long-term safeguarding of the company locations. Porsche is to invest more than a billion euros in the expansion of its factories. The objective of the new agreement with the title "Fit for the Future" is also to boost the productivity, flexibility and efficiency of the company while maintaining the social standards for the employees.
Porsche Australia price cuts in excess of $36,000 irks customers
Tue, 04 Jun 2013Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.
Wandering the Chopard Heritage Tent at Rennsport Reunion V
Sun, Sep 27 2015Porsche has a ton to celebrate at its Rennsport Reunion V being held at Mazda Raceway Laguna Seca this weekend. While some other luxury carmakers are hurting, Porsche sales are up. The 919 Hybrid won Le Mans in only its second year of competition, then came to America and won the World Endurance Championship race at Lone Star Le Mans in Austin, Texas the weekend before Rennsport Reunion. It just introduced its 2017 911 Carrera with a turbocharged engine for the first time ever for the line, and our initial impressions from the passenger's seat are that it's pretty good. And humor us while we have this out for the conspiracy theorists, but one can imagine some back-room celebrations since with Porsche Chairman Matthias Muller's promotion on Friday, September 26, Porsche completed its takeover of Volkswagen. Remember when that was a thing, when 16-year Porsche CEO Wendelin Wiedeking tried to work the stock market to get control of VW but failed, so VW swallowed up Porsche instead? More concretely, around 50,000 people have come to the Reunion, and there are 1,400 Porsches parked in all the corrals. This year's event is devoted to Le Mans, with eight of the brand's 17 winners in attendance. We spent most of our time on the penultimate day in the Chopard Heritage Display, though, wandering through four rows of vintage machinery. The vehicles were even more instructive than they were beautiful - the Spyders, the RS editions, the Abarth-bodied racers, the company's first flat-eight race car, the 911 SCRS rally cars that led to the shows-topping 959, all help explain in metal what Porsche is referring to in its press releases and when it puts out special editions. They teach the history of personnel inside and outside of Porsche, too: like that Ferdinand Piech led the team that created the famous-on-sight 1968 917K at the same time as he was leading development of the Porsche 914; and that one of our own colleagues, the late Denise McCluggage, drove to victory in the 1957 Watkins Glen Grand Prix in a 1954 Porsche 550 Spyder 1500RS. There's a huge, captioned gallery above of just some of the wares parked in the Chopard Heritage Display. Have a look and a read, and the next time a Porsche rolls out a commemorative limited edition, one of these could be the car they're looking back at. Related Video: