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Watch a marksman go clay shooting from a Porsche 911

A Porsche 911 is exciting. Firing a shotgun at clay pigeons is also exciting. And when you combine the two? An amazing video. This video features British master marksman Phillip Thorrold as he takes on a very different form of competitive shooting, because traditional sporting clays, trap, and skeet must be too boring. By mounting a clay pigeon trap to the hood of a Porsche 911 Targa, Thorrold has melded driving and shooting in a way that hasn't been seen since James May and Jeremy Clarkson of Top Gear tried to rethink the biathlon. The Brit makes short work of the clays with his over-under shotgun. Even as he runs form spot to spot to intercept the Porsche, he has no trouble downing the discs as they're launched unpredictably from the speeding, sliding 911. He then hops in the passenger seat and proceeds to take out the tiny, orange clays while zipping down a country road. If that's not awesome enough, the clays have been fitted with exploding discs, for that extra bit of excitement. We've posted the entire three-minute video at the top of the page. Even if you aren't into competitive shooting, this is a spectacle you aren't going to want to miss. Please don't try this at home. Related Video:

Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Porsche Mission E Concept puts Tesla Model S in its sights [w/video] [UPDATE]

UPDATE: The Mission E might not top the Tesla in driving distance after all. The Porsche's nearly 311-mile range is on the European testing cycle, but the original story compares it to Teslas on the US evaluation. According to Tesla, a Model S 85D is rated at the equivalent of 328 miles in Europe, and the P85D is at 305 miles. The new 90 kWh battery can add an additional six percent to those figures. Porsche might not be saying it directly, but anyone taking even a quick glance can see the Germans are taking aim at Tesla with the freshly unveiled Mission E concept at the Frankfurt Motor Show. With over 590 horsepower, this electric sedan doesn't have quite as much electric grunt as a Model S, but the claimed 310.7 miles of range would outdo even the latest take on Elon Musk's four-door with a 90 kWh battery. For those keeping track, a Ludicrous Speed-equipped Tesla might still be the ultimate victor in a drag race because the E's sprint to 62 takes "under 3.5 seconds." To power the Mission E, Porsche's engineers use two permanent magnet synchronous motors, and they are similar to what's found on the company's 919 Hybrid LMP1 racecar. In a single unit, the devices can both accelerate and recover braking energy. All-wheel drive with torque vectoring and four-wheel steering help the electric sedan lap the Nordschleife in less than eight minutes, the company claims. Capable of hitting 124 mph in less than 12 seconds, the Mission E is undoubtedly quick, but its speed in charging is especially impressive too. The concept utilizes an 800-volt system that Porsche claims can charge the sedan to 80 percent in just 15 minutes, assuming you can find a source for that much energy. That would be enough to offer about 249 miles of range in less time than getting a cup of coffee at a busy Starbucks. The E could also use a traditional 400-volt charger or power up inductively. The Mission E's design looks like a futuristic Panamera as filtered through the style of the 918 and a next-gen Star Wars Stormtrooper helmet. In an especially cool touch, the charging port is hidden in a movable panel ahead of the driver's door on the front fender. Also, like like lots of four-door concepts in recent memory, the design sports suicide doors with no B-pillars. To keep weight to a minimum, the body mixes aluminum, steel, and carbon-fiber reinforced polymer. Also present are carbon-fiber wheels.