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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Next-gen Porsche Panamera loses its buttons

We have our first interior images of the next-generation Porsche Panamera. Caught undergoing testing in what looks like the area around Ann Arbor, MI, Porsche's second-gen sedan ditches the multitude of buttons found on the center stack of today's cars in favor of touch-capacitive controls. The new look works on the interior. It's clean and stylish, and the overall layout is clearly inspired by the Panamera Sport Turismo concept. We're particularly fond of of one of the features absent on the concept car – the wide, high-resolution infotainment screen. Judging by the lack of a dedicated controller on the center stack and the screen's proximity to where the driver's right hand would be, this is almost certainly a touchscreen. According to our spies, the software on that screen will be shared with Bentley, as will the Panamera's underlying platform. The new steering wheel, meanwhile, looks like it's been plucked straight from the 918 Spyder. There's a very visible protrusion at the four-spoke wheel's four o'clock position, and the button layout on the spokes looks identical to the hybrid hypercar. On the 918, this controller manages the hybrid systems, but as our spies claim this is the gas-powered Turbo S model, we aren't really sure what role it will play as we can clearly see drive mode controls on the center console. Speaking of the Sport Turismo, this prototype backs up the argument that the next Panamera will adopt the cleaner look of the 2012 Paris Motor Show concept. Even with the camouflage, the C-pillar and rear quarter window, squared-off trunk aperture, and the four LED accents in the headlights are clearly inspired by the Sport Turismo. However, the concept's most dramatic feature – its strong hatchback profile – doesn't seem to have made the transition into this prototype. We'd expect to see the new Panamera in either Geneva or Paris. The Swiss show is the unlikely choice, though, considering it's just over a month away and Porsche already has another big debut planned. So expect the new Panamera in the City of Light. Sales should begin some time in 2017.

Rimac inks deal to purchase 55% of Bugatti from VW Group

ZAGREB, Croatia — Croatian electric supercar builder Rimac is taking over the iconic French manufacturer Bugatti in a deal that is reported to be worth millions of euros. Rimac said GermanyÂ’s Volkswagen Group, including the Porsche division — which owns a majority stake in Bugatti — plans to create a new joint venture. The new company will be called Bugatti-Rimac. Rimac Automobili announced Monday that it will be combining forces with Bugatti to “create a new automotive and technological powerhouse.” Rimac has progressed in 10 years from a one-man garage startup to a successful company that produces electric supercars. Mate Rimac, who founded the company in 2009, says the venture is an “exciting moment” and calls the combination of the companies “a perfect match for each other.” Porsche will own 45% of Bugatti-Rimac while Rimac Automobili will hold the remaining 55% stake, according to Croatian media reports. Financial details of the deal were not published. Bugattis will continue to be assembled in eastern France, where the company was established in 1909. The vehicles will use engines developed and made in Croatia. “In an industry evolving at ever-increasing speed, flexibility, innovation and sustainability remain at the very core of RimacÂ’s operations," the company said. “Uniting RimacÂ’s technical expertise and lean operations with BugattiÂ’s 110-year heritage of design and engineering prowess represents a fusion of leading automotive minds." Earnings/Financials Green Bugatti Automakers Porsche Volkswagen Green Automakers Electric Supercars