2002 Boxster S on 2040-cars

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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

2015 Porsche Cayenne S

Oh, Porsche.
Just as the dust settles over the 911 GT3's no manual gearbox kerfuffle, the Germans have gone and yanked the yummy naturally aspirated 4.8-liter V8 from the Cayenne S and replaced it with a twin-turbo 3.6-liter V6. Is nothing sacred in Porscheland?
Perhaps not... but that's not necessarily a bad thing. After all, Porsche famously once said they'd never build a diesel, but when they did, it was actually rather stellar.

Mercedes S63 AMG Coupe vs Porsche Panamera Turbo S in unusual lux showdown

We'll admit it, we're really looking forward to more time with the Mercedes-Benz S-Class Coupe. Compared to other high-dollar luxury coupes - we're looking at you Bentley Continental GT - it's more stylish, easily more affordable, and since it's a Mercedes, lacks the sense of fragility that comes with a more exotic name plate.
Auto Express has taken a whack at reviewing the new two-door S-Class, and for some reason, the British mag is comparing it with a Porsche Panamera. Now, while comparing the looks of an S-Class Coupe and a Panamera is a bit like holding a beauty contest between Kate Upton and Medusa, this isn't as bizarre a pair as you might think, particularly when you opt for the high-dollar S63 AMG Coupe and the Panamera Turbo S.
The two offer similar power outputs from their force-induced V8s - 577 horsepower in the Benz and 570 horsepower in the Porsche - and are even similar in terms of interior and exterior dimensions. The S-Class actually has an extra inch between the axles and is 1.2 inches longer overall (it's also about 300 pounds heavier). In the cabin, the S-Class also has a tiny bit more rear legroom, with 33.4 inches to the Panamera's 33.3.