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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Porsche 919 Hybrid used 500 gallons of fuel to win Le Mans

After 395 laps and over 3,300 miles covered, Porsche claimed its record seventeenth overall win at the 24 Hours of Le Mans this year. Those, however, were only a few of the numbers that went into the German team's landmark campaign, the fourth one-two victory in the history of its assault on the endurance race. And now it has released some of the other mind-boggling figures behind its win. Over the course of 24 grueling hours of competition, the winning Porsche 919 Hybrid averaged a staggering 139 miles per hour, reaching a top speed of over 211 mph. Along the way, the winning car changed gears over 25,000 times. We can imagine the drivers worked up quite a sweat in a cockpit, whose temperature topped 80 degrees, with less than a quart of water to drink during each stint between pit stops – the longest of which lasted over ten hours. Little wonder that Mark Webber lost over six and a half pounds by the end of the ordeal. Naturally, pit stops played a huge part in the campaign, and the team – whose headcount topped 120 – carried out 90 stops (30 per car) over the course of the race. All told, the three cars went through 116 tires, each car had its oil refilled entirely, and the winning car alone swallowed up 500 gallons of fuel. And that's not even counting the energy recuperated by the electric component of the hybrid powertrain, which would be enough to power a family home for three months. Those are just some of the most notable figures, but they give us a pretty good idea of the enormity of the whole endeavor. Want to read more? There's a whole list of numbers in the press release below. Related Video: The 17th overall victory for Porsche at the Le Mans 24-Hours 395 laps to victory Stuttgart. On Sunday, 14th June 2015, the trio of Earl Bamber (NZ), Nico Hulkenberg (GER) and Nick Tandy (GBR) took the 17th overall victory for Porsche at the Le Mans 24-Hours. They were followed across the line by the sister car of Timo Bernhard (GER), Brendon Hartley (NZ) and Mark Webber (AUS). This made it the fourth one-two result for the brand after achieving this in 1971, 1987 and 1998. But there are more interesting facts and figures about the race. • The winning team completed 395 laps (5,382,82 kilometres). This year's race was only two laps short of the longest distance covered in Le Mans back in 2010. • The average speed of the winning Porsche 919 Hybrid was 224.2 km/h.

Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.