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China may surpass US as Porsche's largest market this year thanks to Cayenne

China has already surpassed the United States as the world's largest automotive market, so it's no surprise that one day soon it will be the world's largest Porsche market.
In fact, that day may already be here, as the PRC's Porschephiles outbought their American counterparts in September. Porsche's Chinese dealers sold 4,344 cars last month to America's 3,607. Through all of 2014 so far, though, the US is still the larger market for the German brand.
"The U.S. performed very well this year, after a great year in 2013, but China is growing fast, thanks to the Cayenne which is our best seller there," Porsche's sales and marketing boss, Bernhard Maier, told Automotive News Europe.

Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video:

J.D. Power study identifies top seats for your tush

File under News your fanny can use: The seating systems in the Ford Escape and Edge, the Audi A3, Chevrolet Cruze, Kia Cadenza, Porsche Cayenne and Toyota Tundra received top marks in a new J.D. Power study on seating and seat belt quality and satisfaction. The J.D. Power 2017 Seat Quality and Satisfaction Study asked more than 77,000 new owners and lessees of 2017 model-year cars and light trucks to rate their vehicle's seats and seat belts within the first 90 days of taking ownership. The survey is broken up into seven vehicle segments and scored on total seat problems per 100 within each segment, with awards presented to the seating system supplier. Canadian auto supplier Magna won three of seven first-place awards for its seating systems in the A3, Escape and Edge. Ireland-based Adient got top marks for its seats in the Cadenza and Cayenne. Lear Corp. won for the Cruze, and Avanzar Interior Technologies scored highest for seats in the Tundra. J.D. Power says its study is intended for automakers and suppliers with quality and satisfaction information to be used in developing and marketing seating systems. "But the results are just as interesting to a consumer audience," the company says. "After all, some drivers spend a considerable amount of time behind the wheel, and it's helpful to know which vehicles offer the most comfortable seats for those long commutes." Ain't that the truth. Ford was the only automaker whose seat systems, both manufactured by Magna, received top honors in two segments: the Escape for mass-market compact SUV and the Edge for mass-market midsize/large SUV. J.D. Power says it used 22 attributes to measure seat quality, three measures of seat belt quality and 12 to measure satisfaction. Awards were presented to the seating suppliers. Related Video: Image Credit: Audi Auto News Design/Style Audi Chevrolet Ford Kia Porsche Toyota Safety JD Power seats