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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
Hamann Porsche Macan S Diesel promises more performance, questionable looks
Wed, Mar 4 2015Ignore the Gulf Oil livery for a minute (we know, it's hard). What we have under the blue-and-orange paint scheme is a diesel-powered Porsche Macan S, which is fascinating enough in and of itself. But this particular example has been upgraded by the folks at Hamann, for that added bit of oomph. Power output from the 3.0-liter V6 diesel is up from 258 horsepower to 300 hp. We buy diesels for torque, though, so it's the 494 pound-feet, up from 427 lb-ft, that really gets us excited about this modded Porsche. Taken together, the Hamann Macan S Diesel can hit 60 miles per hour in a decidedly un-diesel-like 5.7 seconds, down from 6.1 seconds. German tuners like Hamann are not known for their subtlety, of course, so beyond the power ugprades, the company has made its own aesthetic tweaks. The new body kit is, um, aggressive? Okay, it's really not very nice to look at. The Macan is a handsome vehicle on its own, but Hamann's efforts haven't done it any favors. It's extremely busy, particularly around the front and rear ends, where the tuning company's efforts seem focused. We're guessing some attention has been paid to the cabin, although it's impossible to tell on the Geneva show car, which has had all of its windows heavily tinted. Here's hoping any changes to Macan's cleanly styled cabin are kept to a minimum. Take a look at our full crop of live photos of the modded Macan, direct from the floors of the Geneva Motor Show. High-performance power, long-distance comfort, extravagance: the benchmark figures of the formidable Porsche Macan S Diesel are impressive. For all fans of the dynamic vehicle Hamann's tuning experts now sets the bar even higher. As is generally known, the model's name "Macan" was derived from the Indonesian word for tiger – and exactly this tiger Hamann frees from the ties of a series actor. The face of the Macan, which Hamann presents in the S Diesel version in Geneva, has self-confident traits. The tiger seems ready to jump – an effect achieved by the low line of the front apron and the lowering of the car. Hamann's aerodynamics attachment emphasises the sharp "teeth" of the Macan Turbo's standard front and sets distinctive accents. The car refiner's interpretation of the Macan S Diesel appears well-toned and is coherently continued in powerfully shaped wing extensions making the predator's body grow by twelve centimetres in width.
Alonso wants an NSX, but did Honda block him from Le Mans?
Tue, Jan 20 2015One of the biggest changes in store for the 2015 Formula One World Championship will see Fernando Alonso moving back to McLaren. That means he'll be driving under Honda power for the first time, after spending the bulk of his career driving for Renault and Ferrari. And being Honda's new poster child, as the two-time World Champion is fast discovering, has its advantages and its drawbacks. According to the latest reports, Alonso had been negotiating a clause in his contract with McLaren that could have seen him driving a Porsche 919 Hybrid at Le Mans this year, but Honda reportedly stepped in at the last minute and scuttled the plan. The drive would have been Alonso's first in the famous 24-hour race, after having had the honor of waving the flag at La Sarthe last summer. In one of the wilder rumors that emerged during the prolonged silence over his move for this season, the Spaniard was also linked to a potential return for Ferrari to Le Mans. That prospect came to naught, and now the Porsche deal has been wheeled into the garage, as well. The upcoming F1 season is expected to be one of transition, adjustment and development for McLaren and Honda, but the Japanese automaker's involvement in his hiring may not be all bad news for Alonso. Following the reveal of the new Acura NSX, Alonso tweeted "You still don't know, but one day we will be together..." followed by a series of heart-eyed smiley-face emoticons and accompanies by images of Honda's new supercar. The implication is that the two-time World Champion is expecting to get his talented hands on an NSX of his own, and we can certainly see how Honda would appreciate the imagery of Fernando driving around in its flagship. Even if it doesn't, though, we're sure McLaren would be glad to hook him up with a company car of its own – though Lewis Hamilton encountered some trouble securing (a very specific) one for himself. Even discounting the front-running F1 machinery he's been tasked with piloting on track to an impressive 32 career wins, Alonso has had some lustworthy company cars at his disposal over the years. At Renault, he had a Megane RS to drive, and during his last stint at McLaren, he had an SLR 722. But since signing with Ferrari, he's been given the keys to FCA models as varied as a Ferrari FF, a special 599 GTO, a Maserati GranCabrio, a Jeep Grand Cherokee SRT and an Abarth 695... and those are just the ones we know about.