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Porsche sells final 918 Spyder amidst excellent year of sales

2014 has been a banner year for Porsche, as the company has moved over 169,000 units through November, an increase of around 12,000 units over the same period in 2013. During last month alone, the company's sales saw a year-over-year jump of 25 percent. The European market, meanwhile, saw an 18-percent jump in sales, while its North American efforts have jumped 13 percent. "This strong November is evidence that our strategy is working extremely well," Porsche board member Bernhard Maier said in the accompanying statement. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." Those notable sales gains aside, this latest sales report comes with some bad news for the overwhelming majority of Porsche fans – the last 918 Spyder has been sold. All 297 cars have been spoken for, with US deliveries set to begin soon. According to Porsche, there are currently around 100 Spyder owners spread across Germany and China. Porsche exceeds previous year's sales by November Last unit of the 918 Spyder sold Atlanta. Porsche AG increased global deliveries to customers from January to November this year to more than 169,000 vehicles, already exceeding the overall total for 2013 of 162,145 new vehicles. This represented a growth of 15 percent over the same period last year (January to November 2013: 147,290 vehicles). In the month of November, Porsche delivered 17,700 vehicles – an increase of one quarter over the same month last year. "This strong November is evidence that our strategy is working extremely well," said Bernhard Maier, Member of the Executive Board – Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." In Europe, Porsche delivered 54,500 vehicles from January to November 2014 – an increase of 18 percent over the previous year, with the domestic German market accounting for 22,200 of the sales. The American region also showed a significant 13 percent increase over last year with a total of 51,600 deliveries. In addition, November announced the finality of sales for the 918 Spyder hybrid super sports car. With a limited run of 918 units, the majority of the cars – 297 – will be shipped from the Zuffenhausen manufactory to buyers in the USA. In both Germany and China there are already around 100 proud new owners who have taken delivery of the super sports car.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2016 Porsche 911 GT3 RS First Drive [w/video]

Imagine a regular Porsche 911 GT3 in your garage, parked next to a brand-new, no-options Boxster. Now imagine your garage with just a 911 GT3 RS inside. From a cost standpoint, you could have either for roughly the same amount of money. Trying to figure out if the RS goodies are worth the $50,000 over a standard 911 GT3 – roughly the price of that no-frills Boxster – might drive you mad. We're trying to suss this out at 120 miles per hour on the long downhill back straight at Road Atlanta. It's pouring. Rivulets of water are streaming across the track. Ahead, in a 911 Turbo leading the pack, is Le Mans- and Daytona-winning driver David Donohue. He's helpfully warned us to avoid nipping the curbing, since that's where water pools. Hydroplaning could end someone's day. Through the blinding spray, Donohue mercifully has reduced the pace. There's enough speed to evaluate what the GT3 RS does well, which is essentially everything. There's also enough time to figure out what sort of sports car this is. Horsepower swells to an even 500 and torque to 338 pound-feet – bumps of 25 hp and 14 lb-ft over the GT3. As is fitting and proper for the traditional sports car par excellence, at the top of the large and expensive 911 heap is the GT3. While the base is shaken by the encroachment of turbocharging on basic 911 models, the summit is, like mountain air, all-natural. The GT3 was subject to a beyond-galling recall due to faulty con-rods with a penchant for ventilating crankcases and starting catastrophic fires, but storms crash upon every peak. Progress is inevitable for German engineers. The GT3 RS is the 911 reforged in those embarrassing fires. The GT3 itself was a false summit, but the RS is the real deal. Underneath the very purple bodywork, this is a lither and more athletic thing than the already superb GT3. Lightweighting is accomplished with a healthy dose of carbon fiber on the engine cover and the frunk. The roof, with a slick-looking depressed slash running longitudinally, is made of magnesium. That serves to lower the center of gravity, Porsche assures us. Even the rear silencer is made of titanium. In total, the RS is 22 pounds lighter than the GT3 it's based on – seemingly small gains considering all the exotic materials, but less so considering what's been added back. The RS is also more powerful, thanks to a 200cc displacement increase.